Journal of Business Strategy
Issue(s) available: 243 – From Volume: 1 Issue: 1, to Volume: 45 Issue: 2
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Volume 26
How luxury brands appeal to young consumers: a different focus
Christine Ye, Yuna KimAdvances in digital technologies coupled with the shift toward sustainable consumption present promising opportunities for luxury fashion brands to engage younger consumers. To…
Digital transformation: strategy comes first to lay the groundwork
Louise B. Kringelum, Casper Gamborg Holm, Jens Holmgren, Ole Friis, Katrine Freja JensenThe purpose of this paper is to contribute to the successful implementation of digitalization by exploring what characterizes strategy work undertaken by companies that have…
Employees as decision-makers: coordinating empowerment at all levels
Klavdia Markelova Evans, Ashley Salaiz, Rob Austin McKeeThis paper aims to address an important question of what makes companies succeed or not in their attempt to empower employees. As this study answers this question, the arguments…
Design at the intersection between culture and innovation
Eric Dahlin, Rachel SumsionNarratives underscoring the necessity of innovation for success are pervasive. Yet, many new products fail or fail to produce their intended impacts. Conventional views typically…
Creativity and commerce: a shifting balance for specialty foods and beverages
Kristina Vaarst Andersen, Morten MünchowProducers of specialty products that apply nonindustrial production techniques to deliver high quality and authenticity to niche markets define themselves in opposition to…
Rooting for the green: consumers and brand love
Manel Hamouda, Aroua AissaouiThis study aims to investigate the nature of relationships between consumers and green brands and notably their role in shaping green brand evangelism. More particularly, the…
The magic number: three women on the board
Ashley Salaiz, Leon FaifmanThis study aims to unpack the progress of board gender diversity among the 3,000 largest US listed firms by market capitalization (i.e. Russell 3000 Index). This study…
Leadership and communication: how to assess executive skills
Adam Biggs, Scott Johnston, Dale RussellLeadership assessment programs are intended to ensure that the organization retains or hires high-quality leadership. Among the many skills that must be included, executive…
Regenerating after a global crisis: a case study of resilience
Anne-Sophie Thelisson, Olivier MeierOrganizational resilience, defined by a firm’s speed in reaching a dynamic equilibrium after a shock and after the shocks are absorbed, and crisis management are critical in a…
Netflix: rise, fall and recovery
Deanna Kathleen de ZilwaNetflix is the market leader in the streaming entertainment industry. In 2020 and 2021, Netflix’s subscriber numbers and revenue increased. During the first two quarters of 2022…
ChatGPT: how it can support corporate social responsibility
Xudong Zhuang, Yu WuThe purpose of this paper is to explore the impact of ChatGPT on the development of corporate social responsibility (CSR).
Leadership: emotional and spiritual intelligence in the mix
Carri Reisdorf, Meghan MurrayOne critical aspect of strong leadership communication is developing emotional (EQ) and spiritual intelligences (SQ). EQ helps individuals be more empathetic and effective, while…
How to succeed with an AI-first strategy?
Mika Ruokonen, Paavo RitalaThe purpose of this paper is to identify the potential and the challenges for different firms in adopting an AI-first strategy. The study attempts to discern if any company can…
Safeguarding trust in a digital ecosystem
Marcos Aguiar, Jeff Kiderman, Harsha Chandra Shekar, Oliver SchilkeThe purpose of this paper is to elaborate the significance of safeguards in digital ecosystems and their role in generating trust among participants. This paper argues that the…
A retailing dilemma: sell only in-person or go multiple channel and digital?
Isabelle Collin-Lachaud, Guillaume Do Vale, Jonathan Reynolds, Richard CuthbertsonDigitalization and multi-channel strategy have appeared as recurrent themes in retailing for years, yet some major international as well as domestic mass retailers have chosen to…
Alliance or joint venture? Decisions on autonomy versus dependence
Anne-Sophie ThelissonStrategic alliances play a key role in a company’s growth strategy. They are an alternative to the organic option of creating a new company from scratch and a less risky option…
Measuring marketing performance: a better model
António Pimenta da GamaMarketing professionals are under pressure to implement methods and metrics that demonstrate the value of the function. This paper aims to propose a model to measure marketing…
The prepared firm: serendipity, strategy and the unexpected
Deryck J. Van RensburgThis paper aims to outline the role that serendipity can play in providing a complementary and previously unrepresented vector in deliberate and emergent strategies within…
What every manager should know about pricing
Andreas HinterhuberThe purpose of this paper is to provide a theoretically rigorous and practically relevant summary of research findings that enables managers to drive sustainable profits…
A shared corporate vision: staff and senior management collaborate for market dominance at a large Saudi hotel
Stefano Borzillo, Salem AlshahraniThe purpose of this study is to uncover the essential conditions for establishing a successful collaboration between the Fairmont Hotel (Makkah) staff and the senior management…
Not the usual project management: a better way to prepare for major disruptions
Te Wu, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi RenOrganizations have always faced the possibility of disruptions. Traditional approaches, such as shifting risks through insurance or improving organizational resiliency, view…
Decision-making in organizations: should managers use AI?
Anniek Brink, Louis-David Benyayer, Martin KuppPrior research has revealed that a large share of managers is reluctant towards the use of artificial intelligence (AI) in decision-making. This aversion can be caused by several…
The leader of the pack: how Chewy became the alpha figure
Art T. Weinstein, Christopher Alegria, Daniela Araujo, Diana Ramirez Carvallo, Luz Helena Cubides, Annmarie SalinasChewy, Inc. is a direct-to-consumer seller of pet food and supplies. Their approach involves a deep understanding of pet owners’ needs and behaviors to provide personalized…
Is ownership of brands passe? A new model of temporary usage for durable goods
René Hubert Kerschbaumer, Thomas Foscht, Andreas B. EisingerichThe trend toward subscription economy accelerated the rise of access-based consumption models for durable consumer goods, replacing individual ownership with subscription…
Carbon talk: comparing top brands’ climate change objectives
Valerie McIlvaine, Steven Dahlquist, Kevin LehnertClimate change and carbon emissions are top of mind in all facets of society. This study aims to investigate what the world’s top brands are saying about carbon emissions and…
Who is making the decisions? How retail managers can use the power of ChatGPT
Anuj Kumar, Nimit Gupta, Gautam BapatThis paper aims to explore ChatGPT’s (generative pre-trained transformers) potential as a tool for retailers to improve customer experience and boost sales. While it provides…
Marketing to the sandwich generation: meeting the needs of all family members
Cabrini PakThis paper aims to propose a framework for marketing to the sandwich generation (SG) shopper, an influential and growing demographic in the marketplace.
Business meetings in the metaverse: stakeholder views evolve
Maxime Besson, Stephanie GauttierOrganizations have started using the metaverse to sell non-fungible tokens, execute engineering processes and conduct business meetings. A condition of creating value by moving…
Managing geopolitical risks: the global oil and gas industry plays a winning game
Jonas Gamso, Andrew Inkpen, Kannan RamaswamyGeopolitical risks associated with the return of great power politics and growing nationalism have generated new challenges for foreign investors across industries. Oil and gas…
Countering disruptive technologies and entrants: Fujifilm prevails
Nitin Pangarkar, Rohit PrabhudesaiThis paper argues that when incumbent firms counter disruptive threats head-on, they may fail to develop the required new skills. This paper aims to propose an adjacent strategy…
Gaming and luxury brands: love and hate
Alice Guzzetti, Roberta Crespi, Glyn AtwalThe purpose of this exploratory study is to identify the antecedents of brand hate in respect to luxury brand gamification marketing activities.
Transforming boundaries: how does ChatGPT change knowledge work?
Paavo Ritala, Mika Ruokonen, Laavanya RamaulThis paper aims to demonstrate how the new generative artificial intelligence (AI) tool ChatGPT changes knowledge work for individuals and what are the implications of this change…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy