Journal of Business Strategy
Issue(s) available: 240 – From Volume: 1 Issue: 1, to Volume: 44 Issue: 5
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Creativity and commerce: a shifting balance for specialty foods and beverages
Kristina Vaarst Andersen, Morten MünchowProducers of specialty products that apply nonindustrial production techniques to deliver high quality and authenticity to niche markets define themselves in opposition to…
Rooting for the green: consumers and brand love
Manel Hamouda, Aroua AissaouiThis study aims to investigate the nature of relationships between consumers and green brands and notably their role in shaping green brand evangelism. More particularly, the…
Leadership and communication: how to assess executive skills
Adam Biggs, Scott Johnston, Dale RussellLeadership assessment programs are intended to ensure that the organization retains or hires high-quality leadership. Among the many skills that must be included, executive…
Strategic pivoting: how organizations can shift attention whatever their size
Mark N. Wexler, Judy OberlanderStrategic pivoting, the decision to invest in shifting the attention of an organization, is no longer limited to early-stage organizations and entrepreneurs but has, without a…
Measuring cultural readiness for innovation: six essential questions
C. Brooke Dobni, Grant Alexander WilsonThis paper aims to present a framework that includes six essential factors and four strategic intervention points that provide the necessary context to sustain and support…
Hybrid work for small businesses: strategies for reaping benefits
Michael BenedicThis paper aims to explore how small businesses can strategically leverage hybrid work to strengthen the satisfaction of their employees and managers, their attractiveness, and…
Keeping a lower profile: how firms can reduce their digital carbon footprints
Thomas W. Jackson, Ian Richard HodgkinsonIn the pursuit of net-zero, the decarbonization activities of organizations are a critical feature of any sustainability strategy. However, government policy and recent…
The future of leadership: new digital skills or old analog virtues?
Katharina Gilli, Nicole Lettner, Wolfgang GuettelBusiness leaders are facing a change of role as digitalization continues to intensify in organizations. As technological change is bringing back supposedly old virtues of…
A shared corporate vision: staff and senior management collaborate for market dominance at a large Saudi hotel
Stefano Borzillo, Salem AlshahraniThe purpose of this study is to uncover the essential conditions for establishing a successful collaboration between the Fairmont Hotel (Makkah) staff and the senior management…
Is ownership of brands passe? A new model of temporary usage for durable goods
René Hubert Kerschbaumer, Thomas Foscht, Andreas B. EisingerichThe trend toward subscription economy accelerated the rise of access-based consumption models for durable consumer goods, replacing individual ownership with subscription…
Measuring marketing performance: a better model
António Pimenta da GamaMarketing professionals are under pressure to implement methods and metrics that demonstrate the value of the function. This paper aims to propose a model to measure marketing…
The prepared firm: serendipity, strategy and the unexpected
Deryck J. Van RensburgThis paper aims to outline the role that serendipity can play in providing a complementary and previously unrepresented vector in deliberate and emergent strategies within…
What every manager should know about pricing
Andreas HinterhuberThe purpose of this paper is to provide a theoretically rigorous and practically relevant summary of research findings that enables managers to drive sustainable profits…
Decision-making in organizations: should managers use AI?
Anniek Brink, Louis-David Benyayer, Martin KuppPrior research has revealed that a large share of managers is reluctant towards the use of artificial intelligence (AI) in decision-making. This aversion can be caused by several…
The leader of the pack: how Chewy became the alpha figure
Art T. Weinstein, Christopher Alegria, Daniela Araujo, Diana Ramirez Carvallo, Luz Helena Cubides, Annmarie SalinasChewy, Inc. is a direct-to-consumer seller of pet food and supplies. Their approach involves a deep understanding of pet owners’ needs and behaviors to provide personalized…
Marketing to the sandwich generation: meeting the needs of all family members
Cabrini PakThis paper aims to propose a framework for marketing to the sandwich generation (SG) shopper, an influential and growing demographic in the marketplace.
Gaming and luxury brands: love and hate
Alice Guzzetti, Roberta Crespi, Glyn AtwalThe purpose of this exploratory study is to identify the antecedents of brand hate in respect to luxury brand gamification marketing activities.
Carbon talk: comparing top brands’ climate change objectives
Valerie McIlvaine, Steven Dahlquist, Kevin LehnertClimate change and carbon emissions are top of mind in all facets of society. This study aims to investigate what the world’s top brands are saying about carbon emissions and…
Making an M&A work: equal strategic partnerships smooth the path
Viktor Ström, Pontus Braunerhjelm, Saeid EsmaeilzadehBy providing equal weight to buyers and sellers, the purpose of this paper is to enhance our understanding of the determinants underlying successful mergers and acquisitions…
Who is making the decisions? How retail managers can use the power of ChatGPT
Anuj Kumar, Nimit Gupta, Gautam BapatThis paper aims to explore ChatGPT’s (generative pre-trained transformers) potential as a tool for retailers to improve customer experience and boost sales. While it provides…
Business meetings in the metaverse: stakeholder views evolve
Maxime Besson, Stephanie GauttierOrganizations have started using the metaverse to sell non-fungible tokens, execute engineering processes and conduct business meetings. A condition of creating value by moving…
Managing geopolitical risks: the global oil and gas industry plays a winning game
Jonas Gamso, Andrew Inkpen, Kannan RamaswamyGeopolitical risks associated with the return of great power politics and growing nationalism have generated new challenges for foreign investors across industries. Oil and gas…
Countering disruptive technologies and entrants: Fujifilm prevails
Nitin Pangarkar, Rohit PrabhudesaiThis paper argues that when incumbent firms counter disruptive threats head-on, they may fail to develop the required new skills. This paper aims to propose an adjacent strategy…
Transforming boundaries: how does ChatGPT change knowledge work?
Paavo Ritala, Mika Ruokonen, Laavanya RamaulThis paper aims to demonstrate how the new generative artificial intelligence (AI) tool ChatGPT changes knowledge work for individuals and what are the implications of this change…
Flexible work systems: preparing employees for the new normal
Jungmin (Jamie) Seo, Ellen Eun Kyoo KimThis paper aims to provide a comprehensive overview of the challenges and employee development strategies for executives and managers when managing flexible work systems.
Effective integration of artificial intelligence: key axes for business strategy
Josep AletThis paper aims to explore the dimensions that foster the effectiveness of artificial intelligence (AI) within a business strategy.
The social media industry: where is it heading?
Yanli Zhang, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi RenThe social media industry has entered a new stage with intensifying competition and heightened uncertainty about future directions. The purpose of this paper is to provide…
When the hierarchy folds: how employees may react
Bertrand Audrin, Stefano Borzillo, Steffen RaubThis paper aims to uncover how employees make sense of the implementation of holacracy in their organization.
Strategic planning: how it helped to resolve conflict in a new international joint venture
Thomaz Wood Jr., Marco Pasturino, Miguel P. CaldasThe purpose of this study is to show how strategic planning can play multiple roles in the context of conflict between two controlling shareholders in a new joint venture.
Overconfident executives: do they wreak havoc or inspire the troops?
Sebastian Schneck, Julia HautzThis study aims to explain the cognitive bias of overconfidence and portray the different ways in which overconfident top managers may affect firm outcomes. This paper outlines…
The rivalry trap – plant-based foods as transformers and destroyers
Charles McMillanThe purpose of this paper, applying concepts in the plant-based food sector, is a focus on the competitive rival trap for startup firms, with their initial advantage for…
Cooling off innovation hotspots: smaller businesses need to look wide and deep
Kanhaiya Kumar Sinha, Chad Saunders, Simon Oliver RabyThis paper aims to provide evidence-based managerial advice for identifying, developing and managing a broad-based innovation system for organizations to reap optimal performance…
Developing a shared vision: strong teams have the power
Federico Paolo Zasa, Tommaso BuganzaIn response to environmental uncertainty, organizations rely on independent, empowered teams to increase their responsiveness to change. The purpose of this paper is to analyze…
Healthcare startups compete in new digital spaces: the lure of virtual specialties
Justin Jahn, Sabine Bohnet-JoschkoThis study aims to explore the rise of virtual specialty care startups and understand how the ventures leverage digital services to create a new market space. Given the high level…
A practical guide for practitioners seeking to create value with big data
Pierre Dal ZottoPractitioners, despite competing in a difficult environment, struggle to understand or implement researchers’ findings that may support the development of sustainable competitive…
Coming out ahead while losing a partner: the Thoroughbred industry stays on course
Darcy Fudge Kamal, Cristina Nistor, Charu SinhaIn many industries, firms collaborate as business partners, which helps them achieve superior outcomes and ensure survival in a crisis. Business relationships help companies…
Customer obsession – the springboard for a value creation strategy
Art T. WeinsteinCustomer-obsessed organizations put customers first, create exceptional value and enhance business performance. This paper aims to offer a framework for implementing the customer…
Experimentation capability for a circular economy: a practical guide
Nancy Bocken, Jan KonietzkoTo meet their ambitious targets for a circular economy, multinationals need to speed up their innovation efforts. This requires experimentation capability. But it is not clear…
Blockchain and the carbon credit ecosystem: sustainable management of the supply chain
Preetam Basu, Palash Deb, Akhilesh SinghBusinesses must now track the complicated supply chains of their products, which involve different manufacturers and suppliers. However, because supply chains are scattered across…
Death bells? Branding in the age of smartphones and AI
Chiranjeev S. Kohli, Mahdi Ebrahimi, Neil GranitzBranding has arguably been the most crucial marketing pillar in the twentieth century. It was effective because of existing consumer behavior, which was constrained by the…
Barbarians inside the gates: how private equity firms create value
Peter M. Krysta, Janina Jauch-Degenkolb, Dominik K. KanbachFacing increased asset prices and growing competition, private equity firms needed to innovate their established business model and shift from focusing on financial engineering to…
Can independent hotels survive? A case study of how technology changes the industry
Nathalie Darras Barquissau, Timothy L. Pett, Charlotte Fontan SersThe purpose of this case study is to examine the hospitality industry by exploring the activities of a small, independent hotel. The hotel was experiencing disruption in recent…
When to enter the metaverse: business leaders offer perspectives
Stéphanie Gauttier, Wassim Simouri, Aurélien MilliatOnce Facebook transformed into Meta, a race to enter the metaverse began in all sectors of the economy. Being first has financial, technical and strategic costs, even if it can…
Crisis response: design thinking can smooth disruptions
Ashten Duncan, Kevin Lehnert, Hollie BlaggSmall business capabilities and customer interactions are particularly susceptible to market disruptions. Small businesses must pivot quickly to build or grow their capabilities…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy
Further Information
