Journal of Business Strategy: Volume 35 Issue 5


Table of contents

Too many products? Reaching the next billion customers of the beauty market

Laurent Tournois

The purpose of this article is to describe the rationale behind and analyze the results of a strategy in regards to changing conditions and market share dominance. For more than…


Green marketing: a strategic balancing act for creating value

Thomas J. Dean, Desiree F. Pacheco

The purpose of this study is to illustrate that when practiced correctly, environmental marketing can represent promising opportunities for value creation and market growth. For…


Succeeding at new businesses: a matrix to measure flexibility

David J. Burns

This purpose of this paper is to suggest and develop an alternative model, the Opportunity Assessment Matrix, to address some of the primary strategic issues in the business…


The organisation as artist’s palette: arts-based interventions

Claudia Schnugg

The purpose of this paper is to focus on arts-based interventions as a management tool for personal, team and organisational development. How have management teams implemented art…


Risk aversion in the family business: the dark side of caution

Martin R.W. Hiebl

This paper aims to shed light on the potential downsides of risk aversion in family firms. Moreover, it seeks to provide measures on how to balance risk taking and risk aversion…


Better value chains: a matrix for competitive advantage

Conrad den Hertog

The purpose of this paper is to present a new and comprehensive business strategy matrix which can be used to create competitive advantage for the value chain of every business…


Thinking about thinking

Dick Martin

Business strategists can easily become slaves to their inbox or to the passing enthusiasm of the times, their supervisors or outside influencers, ranging from social activists to…


Clicks or commitment: activism in the age of social media

Peter Buell Hirsch

The paper aims to discuss recent attempts at creating metrics on this issue and examine some historical precedents. What kinds of social activism in the social media generate real…

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Business Strategy Series

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  • Ms Nanci Healy