Journal of Business Strategy: Volume 41 Issue 4


Table of contents

Strategic discipline: inconspicuous lessons from Germanic Mittelstand firms

Mark Lehrer, Stefan Schmid

The purpose of this paper is to develop the hitherto unexplored concept of strategic discipline.

Making a Blue Ocean Shift: Tata Ace captures a new market

Bindu Kulkarni, Vasant Sivaraman

This paper aims to understand how organizations can apply the Blue Ocean Shift process to achieve profitable growth and make competition irrelevant.


Big Data in fashion: transforming the retail sector

Emmanuel Sirimal Silva, Hossein Hassani, Dag Øivind Madsen

Big Data is disrupting the fashion retail industry and revolutionising the traditional fashion business models. Nowadays, leading fashion brands and new start-ups are actively…


Chinese investments abroad: examining the spillover effects in Eastern and Central Europe

Bala Ramasamy, Matthew Yeung

Chinese investments abroad are being scrutinized more stringently because host governments fear that Chinese companies would steal domestically grown technology and know-how or be…


Sustaining family-firm innovation through value and process principles

Frank Lattuch

Organization renewal through innovation represents a difficult managerial challenge in family firms. This paper aims to reveal a framework for sustaining innovation capabilities…


More can be better: operating multiple business models in a corporate portfolio

Kirstin Eva Bosbach, Anne-Sophie Brillinger, Björn Schäfer

Established firms are increasingly under pressure to develop new business models (BM) in a continuous manner to cope with competitive constraints and changing market requirements…


Luxury fashion and sustainability: looking good together

Jacqueline Campos Franco, Dildar Hussain, Rod McColl

The purpose of this paper is to highlight critical sustainability challenges facing luxury fashion firms and to describe examples of best practice in responding to these…


A breakfast of champions: brand marketing lessons from the Great Depression

Peter Buell Hirsch

This paper aims to examine whether the behavior of brands during the Great Depression held lessons for the aftermath of the coronavirus pandemic.

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  • Ms Nanci Healy