Journal of Business Strategy: Volume 26 Issue 2


Table of contents

The migrating locus of strategy

Patrick Marren

PurposeTo provide the author's opinions about key issues in strategy and the future to the readership. Design/methodology/approachOpinion column. FindingsDiscussion of


Sarbanes‐Oxley legislation and the private company: if not a marriage, then certainly an engagement

Dan R. Dalton, Catherine M. Dalton

Looks at attempts to avoid Sarbanes‐Oxley guidelines over past few years. It has been widely reported, for example, that the number of public companies announcing their intention


Customer‐centered moves can yield quick gains

Rick Wise, Phyllis Rothschild

Looks at why traditional growth tactics have become less effective and why it is necessary to balance short term moves with new business building. Looks at understanding customer


Brand‐building: finding the touchpoints that count

Suzanne Hogan, Eric Almquist, Simon E. Glynn

This paper examines how leading companies are building brands through comprehensive analysis and judicious improvement of the customer experience.


When bad things happen to good companies: strategy failure and flawed executives

Sydney Finkelstein

To develop a perspective on strategy that builds off of case histories of failure to provide insights on what works and doesn't work in corporate strategies.


Nurturing the new: patterns for innovation

Bolko von Oetinger

To blend the wide business experience of Bolko von Oetinger with the interdisciplinary expertise in the articles and interviews in A Passion for Ideas, a book coedited by Dr von


Strategies for Asia's new competitive game

Peter J. Williamson

To explore the implications of the fundamental forces that are reshaping the competitive playing field in Asia and the strategies required to win in the future.


Traps in diagnosing organization failure

Vincent L. Barker

To provide practicing managers and consultants with advice about common pitfalls encountered in diagnosing the causes of organizational decline. Hopefully, the paper will help

Cover of Journal of Business Strategy



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Business Strategy Series

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Emerald Publishing Limited

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  • Ms Nanci Healy