Journal of Business Strategy: Volume 31 Issue 1


Table of contents

Jilted? The manager's little book for keeping customers in a recession

Scott F. Latham, Michael R. Braun

In this paper, the authors build a prescriptive framework for managers to help assess potential shifts in consumer behavior during economic recession. The framework offers a guide


Five competitive forces of effective leadership and innovation

Charles McMillan

This paper sets out a model of organizational innovation, where leadership and innovation are defined as organizational processes embedded in decision streams in the organization.


Improving corporate communications: Lean Six Sigma science has broad reach

Courtney Barnes, Reid Walker

A central theme that has always separated C‐suite executives from communications practitioners – the ability to operate within the parameters of immutable data – is beginning to


The power of vision: statements that resonate

Sooksan Kantabutra, Gayle C. Avery

The purpose of the paper is to identify characteristics of visions that are associated with desirable performance outcomes.


Heading for the next innovation archetype?

Christiane Prange, Bodo B. Schlegelmilch

The purpose of this paper is to show that innovation success builds on consistency between a firm's innovation DNA, its innovation strategy framework, and the alignment of


New media: debunking the myths

Stuart E. Jackson

This article describes emerging trends in the usage of new media – internet, mobile broadband, e‐commerce, internet‐enabled entertainment, social networking and others – and


Prediction kills

Patrick Marren

To emphasize the importance of assessing impacts, rather than focusing on probabilities, in strategy.

Cover of Journal of Business Strategy



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  • Ms Nanci Healy