Table of contents
SHORT TAKES
Garden variety merit increases are stagnating, but there's a lot of movement in alternative reward strategies. That's what New York‐based Buck Consultants found in its tenth…
CLIPPINGS
All leaders must spend hours identifying, refining, practicing, and internalizing the key messages they seek to convey to customers, employees, investors, dealers, and suppliers…
Real Time Strategy: Strategy in the Biotech Age
Richard W. OliverAs a young economist graduating from college nearly 30 years ago, I would have laughed if someone had suggested to me that virtually every company in the U.S. would an…
Competitive Intelligence: It's the Third Millennium: Do You Know Where Your Competitor Is?
John A. NolanExecutives at a major pharmaceutical company learn that one of their primary competitors is about to introduce a new product that will directly challenge their leading…
HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET?
Robert WaggonerThere are many ways to gain entry into a given market, but they don't all lead to profitability.
HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM
Meryl DavidsAn estimated 65% of customer relationship marketing applications fail. Here's how to increase the chances of success.
WHEN THE CAUSE IS JUST
Harvey MeyerProponents of cause‐related marketing believe it yields a big payoff. But there are pitfalls.
PORTALS TO PAPERLESS PROSPERITY
Sunny Baker, Kim BakerInteroperable, compatible document sharing across your organization and with suppliers and customers will soon be a strategic requirement. Be ready for it.
CORPORATE EXCELLENCE IN THE NEW MILLENNIUM
Jeffrey A. SchmidtThe companies that find the fastest route to riches will be those that manage all stakeholders effectively.
Stack Attack: Odd Man In
Lane VossThis month's Stack is comprised of two books on complexity theory, two on IBM's Lou Gerstner, and an odd man out on straight strategy.
The Last World: The Millennium Bug
Whether there's been too much or too little hype about the much‐reported Y2K computer glitch remains to be seen. Some people are already preparing their shelters, stocking their…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy