Journal of Business Strategy: Volume 35 Issue 2


Table of contents

A new sustainability model: engaging the entire firm

Wayne McPhee

The sustainable activity model re-envisions Porter's value chain to reflect the emerging impact of sustainability on firm strategy. The model helps to convert high level


Car makers and upgrading: Renault in Romania

Erwin van Tuijl

Illustrated with the case of Renault-Dacia in Romania we aim to give insights in how and why foreign car makers contribute to upgrading. In addition, we analyse the spatial

Unlocking laggard markets: innovation without high tech

Kurt Matzler, Todd A. Mooradian, Johann Füller, Markus Anschober

In every market there are non-consumers – potential customers that withstand an innovation. A common reason is that products targeted to early adopters or the mass market are


Teekay Shipping Corporation case analysis

Angela Poulakidas

The competitive pressures of the past several years and the ongoing financial meltdown has driven most tanker owners and operators to rethink their business strategy. In addition


The SME struggle for financing: a clampdown in European banks post-crisis

Elisabeth Paulet, Miia Parnaudeau, Tamym Abdessemed

This paper aims to explore how banks have modified their behaviours since the subprime crisis and their influence on credit access for SMEs.


The value of thinking inside out

Dick Martin

To explore the value of internal communication in strategic planning.


Never apologize and never explain

Peter Buell Hirsch

To assess whether the current trend for public apologies will continue or fade away

Cover of Journal of Business Strategy



Renamed from:

Business Strategy Series

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Emerald Publishing Limited

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  • Ms Nanci Healy