Journal of Business Strategy: Volume 32 Issue 1


Table of contents

Sustainability: the missing ingredient in strategy

Ingrid Bonn, Josie Fisher

This paper explores ways in which different dimensions of sustainability can be addressed at the strategic level within organizations.


Succeeding in the French market: recommendations for small businesses

Tanja Kontinen

The purpose of this research is make managerial recommendations for firms operating or planning to operate in the French market.


Media analysis: what is it worth?

Grahame Dowling, Warren Weeks

Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme


Emerging threats for MNC subsidiaries and the cycle of decline

Pamela Scott, Patrick T. Gibbons

Subsidiary units have traditionally feared relocation of their activities to lower‐cost locations. The authors identify other emerging threats which are changing how multinational


Mapping the outsourcing landscape

Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater

This article develops a framework that helps clients and service providers make better decisions about whether and when to outsource, and on the appropriate type of outsourcing


The new meaning of customer value: a systemic perspective

Mikko Pynnönen, Paavo Ritala, Jukka Hallikas

Today, as services and products are becoming increasingly intertwined and the competition increasingly global, delivering customer value is not as simple as it used to be. In this


Grading myself

Patrick Marren

To review a past column to see whether some “heads‐ups” contained in it were on target or off.


Making strategies stick

Stuart E. Jackson

Many great strategies fail to deliver any value for the simple reason that they never get implemented. This article discusses some of the barriers to organizational change and

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