Journal of Business Strategy: Volume 45 Issue 1


Table of contents

When to enter the metaverse: business leaders offer perspectives

Stéphanie Gauttier, Wassim Simouri, Aurélien Milliat

Once Facebook transformed into Meta, a race to enter the metaverse began in all sectors of the economy. Being first has financial, technical and strategic costs, even if it can…


The future of leadership: new digital skills or old analog virtues?

Katharina Gilli, Nicole Lettner, Wolfgang Guettel

Business leaders are facing a change of role as digitalization continues to intensify in organizations. As technological change is bringing back supposedly old virtues of…


Can independent hotels survive? A case study of how technology changes the industry

Nathalie Darras Barquissau, Timothy L. Pett, Charlotte Fontan Sers

The purpose of this case study is to examine the hospitality industry by exploring the activities of a small, independent hotel. The hotel was experiencing disruption in recent…


Measuring cultural readiness for innovation: six essential questions

C. Brooke Dobni, Grant Alexander Wilson

This paper aims to present a framework that includes six essential factors and four strategic intervention points that provide the necessary context to sustain and support…

Blockchain and the carbon credit ecosystem: sustainable management of the supply chain

Preetam Basu, Palash Deb, Akhilesh Singh

Businesses must now track the complicated supply chains of their products, which involve different manufacturers and suppliers. However, because supply chains are scattered across…

Hybrid work for small businesses: strategies for reaping benefits

Michael Benedic

This paper aims to explore how small businesses can strategically leverage hybrid work to strengthen the satisfaction of their employees and managers, their attractiveness, and…


The rivalry trap – plant-based foods as transformers and destroyers

Charles McMillan

The purpose of this paper, applying concepts in the plant-based food sector, is a focus on the competitive rival trap for startup firms, with their initial advantage for…

Healthcare startups compete in new digital spaces: the lure of virtual specialties

Justin Jahn, Sabine Bohnet-Joschko

This study aims to explore the rise of virtual specialty care startups and understand how the ventures leverage digital services to create a new market space. Given the high level…

Strategic pivoting: how organizations can shift attention whatever their size

Mark N. Wexler, Judy Oberlander

Strategic pivoting, the decision to invest in shifting the attention of an organization, is no longer limited to early-stage organizations and entrepreneurs but has, without a…

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