Journal of Business Strategy: Volume 43 Issue 5


Table of contents

Managing design for innovative new products and services

Cheryl Nakata, S. Cem Bahadir

The purpose of this study is to determine how design should be managed to develop truly innovative products and services. Three management levers were examined: design leadership…

Pricing and CEOs: why top executives need to get involved

Stephan M. Liozu, Andreas Hinterhuber

Despite its increased adoption by small, medium and large firms, pricing continues to be ignored in the C-suite. C-suite executives have minimal understanding of what pricing can…

The power of impossible

Alexandre Asselineau, Gilles Grolleau

Labeling something as “impossible” can be performative and deprive businesses from promising ideas, by activating limiting mental models and self-fulfilling prophecies. Adopting…

The stakeholder value map: a new tool to measure success with diverse groups

Nitin Pangarkar, Natasha Pangarkar

This study aims to propose a framework to help firms craft value-creating strategies for multiple stakeholders.


What really motivates top salespeople: love or money?

Betsy D. Gelb, Joanna Pishko, Carl Herman

This study aims to explore a previously unidentified antecedent of remaining in selling rather than leaving the field. That antecedent is “love of selling”: prioritizing intrinsic…

Digital transformation: why companies resist what they need for sustained performance

Johan Magnusson, Viktor Elliot, Johan Hagberg

The purpose of this study is to contribute to firms’ capabilities of digital transformation through the identification of strategies for digital decoupling and recoupling.


Digital project management: rapid changes define new working environments

Te Wu

Prior to the COVID-19 pandemic, project management was undergoing gradual shift and moving from traditional ways of working toward embracing digitization. The COVID-19 pandemic…


Adventures in the metaverse

Peter Buell Hirsch

This paper aims to highlight the reputation risks of doing business in the metaverse.

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  • Ms Nanci Healy