Table of contents
Serving base‐of‐the‐pyramid markets: meeting real needs through a customized approach
Jakki J. Mohr, Sanjit Sengupta, Stanley F. SlaterThis article aims to propose a continuum of strategic engagement approaches to base‐of‐the‐pyramid (BOP) markets ranging from non‐profit and government aid to corporate social…
Antitrust enforcement: an inflection point?
Darren Bush, Betsy D. GelbThis paper seeks to examine the possibility that antitrust enforcement will strengthen in the USA. The study sets out to assess whether the merger of two large rivals into one…
Communities of practice: keeping the company agile
Stefano Borzillo, Achim Schmitt, Mirko AntinoThe purpose of this paper is to provide managers, researchers, and consultants with insights into the ways communities of practice (CoPs) simultaneously support organizations'…
The booster zone: how to accelerate growth with strategic customers
Christoph SennThe purpose of this article is to present a method to help management teams and sales leaders evaluate opportunities and risks in business‐to‐business relationships from an…
From the stakeholder viewpoint: designing measurable objectives
Graham KennyThis article seeks to review how objectives are conventionally designed for organizations before detailing a new and proven approach based on the author's many years of research…
The devil's dictionary of business strategy, volume II
Patrick MarrenThe purpose of this paper is to humorously define various common business and strategy terms to amuse and illuminate.
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy