Journal of Business Strategy: Volume 27 Issue 3


Table of contents - Special issue on the role of business in public diplomacy

Guest Editors: Michael Goodman

The role of business in public diplomacy

Michael B. Goodman

The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.


Rebuilding brand America: corporate America's role

Dick Martin

The purpose of this paper is to explore the roots of anti‐American sentiment around the world and recommend a plan of action for US‐based global companies.


Public diplomacy practitioners: a changing cast of characters

Crocker Snow

The purpose of this article is to illuminate the role of multiple non‐governmental players in the practice of public diplomacy.


The shifting subtleties of “special”: differences in US and UK approaches to public diplomacy in business

Alison Holmes

The purpose of this article is to compare the American and British approaches to public diplomacy and the impact that has on the role of business.


Businesses for Middle East peace‐building: a framework for engagement

Rushworth M. Kidder

This paper outlines a framework for engaging international business in the Palestinian‐Israeli peace process, based not on traditional profit models but on corporate social


How to help your country while traveling for your company

Keith Reinhard

To remind readers of the decline in America's reputation and the importance of “citizen diplomacy” in addressing the problem.

Public diplomacy and global business

Jay Wang

The purpose of the article is to set the broader conceptual context for the exploration of the role of business in public diplomacy in this special issue of the Journal of


The global employee volunteer: a corporate program for giving back

Peter Hirsch, Peter Horowitz

The purpose of this article is to describe the experience of PricewaterhouseCoopers' partners in functioning in teams engaged on global development projects in the context of the

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