Journal of Business Strategy: Volume 39 Issue 2


Table of contents

Strategic alliances in technology industries: a different rationale

Lee Li, Gongming Qian

The purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.

Competitive vs coopetitive strategies: lessons from professional sport leagues

François Fulconis, Jean Nollet, Gilles Paché

Over the past decades, analyses of the functioning of professional sport leagues have been done from various angles: economic, financial and sociological; in some cases…

Walmart’s international expansion: successes and miscalculations

Irma Hunt, Allison Watts, Sarah K. Bryant

Walmart achieved extraordinary success and growth in its home country before embarking on a strategy of international expansion. While most of Walmart¹s international expansion…


Thinking green: How marketing managers select media for consumer acceptance

Claudia A. Rademaker, Marla B. Royne

Knowledge about what drives managers to make more sustainable media decisions is important, as it can influence communication effectiveness, especially in countries with strong…


Mired in deception: escalating an environmental disaster in Colombia

Orlando E. Contreras-Pacheco, Cyrlene Claasen

This paper aims to analyze concealment and deception in self-defeating organizational crisis response strategies and the possible consequences of their adoption on a company’s…

Networking as a marketing tool in small companies: a random and informal approach

Mário Franco

The purpose of this paper is to identify and analyse the particularities of marketing in small and medium-sized enterprises (SME), to try to understand how networking can…


Overcoming data blindness; or do shrimp chew with their mouths open?

Peter Buell Hirsch

Alternative data is a term describing the data exhaust that organizations, especially asset managers, are using to develop insights about companies to give them a trading edge. As…

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  • Ms Nanci Healy