Table of contents
Strategic alliances in technology industries: a different rationale
Lee Li, Gongming QianThe purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.
Competitive vs coopetitive strategies: lessons from professional sport leagues
François Fulconis, Jean Nollet, Gilles PachéOver the past decades, analyses of the functioning of professional sport leagues have been done from various angles: economic, financial and sociological; in some cases…
Walmart’s international expansion: successes and miscalculations
Irma Hunt, Allison Watts, Sarah K. BryantWalmart achieved extraordinary success and growth in its home country before embarking on a strategy of international expansion. While most of Walmart¹s international expansion…
Thinking green: How marketing managers select media for consumer acceptance
Claudia A. Rademaker, Marla B. RoyneKnowledge about what drives managers to make more sustainable media decisions is important, as it can influence communication effectiveness, especially in countries with strong…
Mired in deception: escalating an environmental disaster in Colombia
Orlando E. Contreras-Pacheco, Cyrlene ClaasenThis paper aims to analyze concealment and deception in self-defeating organizational crisis response strategies and the possible consequences of their adoption on a company’s…
Networking as a marketing tool in small companies: a random and informal approach
Mário FrancoThe purpose of this paper is to identify and analyse the particularities of marketing in small and medium-sized enterprises (SME), to try to understand how networking can…
Overcoming data blindness; or do shrimp chew with their mouths open?
Peter Buell HirschAlternative data is a term describing the data exhaust that organizations, especially asset managers, are using to develop insights about companies to give them a trading edge. As…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy