Journal of Business Strategy: Volume 33 Issue 3


Table of contents

Strategic brand venturing: the corporation as entrepreneur

Deryck J. van Rensburg

This paper aims to outline a corporate entrepreneurship growth strategy for large consumer packaged goods (CPG) firms that involves venturing with brand entrepreneurs to access


Pulling off the comeback: shrink, expand, neither, both?

Michael Braun, Scott Latham

In this paper, the authors aim to build a prescriptive framework to help managers in turning around their ailing organizations. Their framework focuses on the extent of


Transistors, electric vehicles and leapfrogging in China and Japan

Chris Kimble, Hua Wang

The goal of the article is to use the concepts of catching‐up and leapfrogging that are most often found in the literature on developmental economics to explore the process by


Smoothing the corporate venturing path: rules still count

Ellen Enkel, Sanjay Goel

Since corporate ventures operate under the organizational conditions of a parent company, this article aims to highlight key conditions influencing the success of a new venture.


Extending the enterprise for improved innovation

Raffaele Filieri, Salma Alguezaui

Complexity, turbulence, and unpredictability have driven the emergence of a new firm's model, namely the extended enterprise (EE). The EE is an emerging business framework


Because it's there

Patrick Marren

This paper aims to examine some lessons that can be gained from the Everest reconnaissance expedition of 1921 for business strategy.

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  • Ms Nanci Healy