Journal of Business Strategy: Volume 34 Issue 6


Table of contents

Green marketing: what the Millennials buy

Leslie Lu, Dora Bock, Mathew Joseph

To develop an understanding of the Millennial Generation's consumption of green products. Specifically, our research sought to address the following two research questions in


We promise! Customer charters expand guarantees

Rod McColl

This paper aims to describe the experiences of Australian general insurer AAMI, the first private company to offer a customer charter and draw a comparison between service


Management accounting in the family business: tipping the balance for survival

Martin R.W. Hiebl

This article presents the family business-specific benefits of taking a proactive approach to using management accounting practices and information.


Follow the leader: how corporate social responsibility influences strategy and practice in the business community

Farid Baddache, Isabelle Nicolai

Companies face increasing pressure from stakeholders to play a leading role in addressing a wide array of environmental, social, and governance issues. What are the relevant and


Corporate reputation in the age of data nudity

Peter Buell Hirsch

The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for


Put it in writing: business strategy in brief

Dick Martin

To remind readers of the importance of communications in the design, approval, and implementation of business strategy.

Cover of Journal of Business Strategy



Renamed from:

Business Strategy Series

Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Ms Nanci Healy