Journal of Business Strategy: Volume 34 Issue 6

Green marketing: what the Millennials buy

Leslie Lu, Dora Bock, Mathew Joseph

To develop an understanding of the Millennial Generation's consumption of green products. Specifically, our research sought to address the following two research questions in…

We promise! Customer charters expand guarantees

Rod McColl

This paper aims to describe the experiences of Australian general insurer AAMI, the first private company to offer a customer charter and draw a comparison between service…

Management accounting in the family business: tipping the balance for survival

Martin R.W. Hiebl

– This article presents the family business-specific benefits of taking a proactive approach to using management accounting practices and information.

Follow the leader: how corporate social responsibility influences strategy and practice in the business community

Farid Baddache, Isabelle Nicolai

Companies face increasing pressure from stakeholders to play a leading role in addressing a wide array of environmental, social, and governance issues. What are the relevant and…

Corporate reputation in the age of data nudity

Peter Buell Hirsch

The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for…

Put it in writing: business strategy in brief

Dick Martin

– To remind readers of the importance of communications in the design, approval, and implementation of business strategy.