Journal of Business Strategy: Volume 38 Issue 6


Table of contents

French football, foreign investors: global sports as country branding

Nicolas Chanavat

This research aims to examine the fundamental elements regarding Paris Saint-Germain (PSG) marketing strategy. Specifically, the objective of this analysis is the implementation…


Fake and pirated: do consumers care?

Peggy E. Chaudhry, Ludovica Cesareo

The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to…

Design thinking: breaking fixation for new relationships between organizations

Mark Lewis, Scott Hayward, Rob Hornyak

The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both…


Managing brand identity strategy: how professional football wins the game

Jens Blumrodt, Nell C. Huang-Horowitz

While research on brand identity is abundant, an area that is less explored is whether an organisation’s communication about itself directly translates to key stakeholders’…


How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation

Rod McColl, Irena Descubes, Mohammad Elahee

Previous research suggests that negotiation style and conflict management strategies are influenced heavily by cultural factors. In the case of the Chinese, findings have largely…


Corporate accelerators: fostering innovation while bringing together startups and large firms

Martin Kupp, Moyra Marval, Peter Borchers

This paper aims to examine the experience of hub:raum, the accelerator program of Deutsche Telekom, to deduce potential success factors. In today’s fast-paced world, large…


Counting the spoons: what really influences corporate reputation

Peter Buell Hirsch

The purpose of this paper is to examine and assess the importance of corporate reputation as a tool of business strategy. The topic has been the subject of significant discussion…


Corporate social innovation: an Indian moving company drives industry change

Tulsi Jayakumar

This paper aims to understand how emerging economy firms can use the growing emphasis on corporate social responsibility (CSR) and sustainability as an opportunity to drive…


Corporate culture and ethics: from words to actions

Sarah Enciso, Carlson Milikin, James Scofield O’Rourke

Business organizations should strive to create ethical cultures to win consumer loyalty and thus safeguard long-term performance success. Management bears ultimate responsibility…


Idea-generation communities: when should host firms intervene?

Pradeep Kumar Ponnamma Divakaran

The purpose of this paper is to explore when, why and to what extent firms should intervene in firm-hosted idea-generation communities, and to develop a framework for…

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