Journal of Business Strategy: Volume 44 Issue 4


Table of contents

The long game of innovation and value creation

Mark Klassen, Grant Alexander Wilson, C. Brooke Dobni

The purpose of the paper is to emphasize the performance benefits of a long-term innovation and value creation perspective. This paper responds to the recent concept of the…

Giving over selling: advertising for the social enterprise

Joshua T. Coleman

A social enterprise is a hybrid business organization which pursues both profit maximization and social change. This study aims to explore effective ways to communicate authentic…

Design thinking: strategy for digital transformation

Luca Vendraminelli, Laura Macchion, Anna Nosella, Andrea Vinelli

Digital advancements offer several opportunities to firms to gain competitive advantages, pushing them to transform their operating models. From the managerial standpoint…


A fraction of an executive: new ways to save and compete

Maggie So, Atul Teckchandani

A new way for business leaders to access targeted professional help is via fractional service providers. Fractional service providers can provide tremendous advantages, as they…

Winning the innovation game in emerging markets

Manuel Hensmans

This paper aims to provide advanced market managers in Europe, the USA or Japan with a long-term framework to prepare for and seize emerging market innovation opportunities.

FinTechs and the financial industry: partnerships for success

Pascal Ruhland, Felix Wiese

The challenge of innovation and digitalization leads financial institutions and FinTechs to cooperate with each other. Therefore, it becomes more and more important to understand…


Cui bono: a conversation with ChatGPT

Peter Buell Hirsch

To assess the ability of generative AI to assist in crisis management planning and response.

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Business Strategy Series

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  • Ms Nanci Healy