Journal of Business Strategy: Volume 31 Issue 2


Table of contents

The online connection: transforming marketing strategy for small businesses

Lisa Harris, Alan Rae

The purpose of this paper is to review recent developments in online marketing strategy which demonstrate the growing power of online communities in building brand reputations and


Lost in translation: from B‐school to business

John Humphreys, Jennifer Oyler, Mildred Pryor, Stephanie Haden

The purpose of this brief article is to describe the chasm between academic research and management practitioners and to call for assistance in closing the divide.


The story is the message: shaping corporate culture

John Marshall, Matthew Adamic

While all companies hope to create a positive organizational culture, many of the most effective use corporate narratives to communicate company values. The purpose of this


Dangerous solutions: case study of a failed e‐project

Stephen McLaughlin

This purpose of this paper is to take a critical look at a recent e‐business initiative (eCRM) undertaken by a global technology solutions organization. After significant time and


But do you like your (expensive management) consultant?

John Chelliah, Douglas Davis

The purpose of this study is to confirm the existence of PE and the role it plays from the perspective of management consultants. One of the greatest challenges facing management


Developing the next generation of leaders

Ajit Kambil

Across companies, and even the public sector, there is a looming challenge as baby boomers and many current leaders retire. This is the challenge of developing the next generation


Business strategesiastes

Patrick Marren

To entertain and console those who have been wise, yet who turn around and see that fools have prospered (or been bailed out).


Escaping from a successful history

Stuart E. Jackson

The purpose of this paper is to discuss how many successful businesses become trapped by the history of success with their existing business models and find it very difficult to

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  • Ms Nanci Healy