Journal of Business Strategy: Volume 5 Issue 2

Subject:

Table of contents

IMPLEMENTING CORPORATE STRATEGY: THE STORY OF INTERNATIONAL THOMSON

Gordon C. Brunton

How does a small Britain‐based publishing company grow to a diverse $2.5 billion company with worldwide interests? The story offers insights on corporate growth and expansion.

DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL

Philip Kotler, G. Alexander Rath

Design is a potent strategic tool that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize…

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A FRESH LOOK AT NEW PRODUCT DEVELOPMENT

Donald F. Heany, William D. Vinson

Companies that fail to develop new products will eventually see profits diminish. Yet for a surprising number of companies, product innovation is not a strength. The authors call…

DEALER NETWORK STRATEGIC PLANNING

Warren A. DeBord

For many companies, dealer networks are the key to success. Networks provide the critical access to companies' markets. Yet, too often, companies have not expended the effort to…

CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS

Charles Wiseman, Ian C. MacMillan

As the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show…

APPLICATION OF TECHNOLOGY LIFE CYCLES TO TECHNOLOGY TRANSFERS

Michael G. Harvey

Multinational companies often wrestle with the question of how to transfer technologies to less developed countries. Any appraisal system should include an examination of internal…

THE RELATIONSHIP BETWEEN TECHNOLOGICAL AND BUSINESS INNOVATION

Roland L. Roehrich

In the competitive environment of the 1980s, business and technological innovation must be more closely linked than ever before. The author examines the reasons why and explores…

THE NEED FOR STRATEGIC FLEXIBILITY

David A. Aaker, Briance Mascarenhas

How can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.

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The New Technologies: An Industrial Revolution

Harry J. Gray

Throughout history, technology has been the driving force behind progress in almost every sphere of endeavor. This is no less true today. Emerging technologies once again, as in…

Strategies at Exxon

Clifton C. Garvin

Exxon's higher earnings in 1983 came despite the continuation of a three‐year decline in oil demand. Now, however, a turnaround in oil demand appears to have taken place. In the…

Six “Commandments” for Successful Futures Studies for Corporate Planning

Guenter Mueller, James B. Smith

Trappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they…

The Consumer Revolution in the Supermarket

R. Gordon McGovern

Americans are eating differently these days and that fact is fundamentally changing the face of the food processing industry.

The New Phase of Strategic Management

Peter Pekar

Corporate planning in U.S. industry came of age in the 1970s. Numerous firms recognizing the tremendous forces impacting industry saw the need for a formalized planning capability…

Long‐Range Planning: The Need for Strategic Skills

Warren E. Clarke

Today's “long‐range planning” efforts most often take three to five years as the nominal long‐range horizon. Unfortunately, most plans in reality look no further than one to three…

The Relationship Between Long‐Term Strategy and Capital Budgeting

Steven D. Grossman, Richard Lindhe

Decisions on capital investments at both the progam level and the specific asset level should be made in the context of the objectives of an organization as a whole. The addition…

Making Cluster Strategies Work

John M. Stengrevics

In the Summer 1983 issue of this journal, Heany and Weiss introduced “cluster strategy” into the lexicon of strategic planning. They argued that in diversified corporations…

The New Alchemy: Divestment for Profit

Howard Harowitz, Doug Halliday

We are all very familiar with the concept of “cash cows,” “dogs,” “stars,” etc., and can cite chapter and verse on the necessity of getting rid of the dogs. In a growing number of…

Cover of Journal of Business Strategy

ISSN:

0275-6668

Renamed from:

Business Strategy Series

Online date, start – end:

1980

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Ms Nanci Healy