Journal of Business Strategy: Volume 35 Issue 4


Table of contents

The new face of corporate patriotism: does being “local” matter to stakeholders?

Petya Puncheva-Michelotti, Marco Michelotti

The purpose of this paper is to discuss how foreign firms can successfully use an innovative marketing communication strategy based on the notion of corporate patriotic appeal to…


Non-governmental organizations: strategic management for a competitive world

Daniel Schwenger, Thomas Straub, Stefano Borzillo

This paper aims to empirically investigate competition within the non-governmental organization (NGO) sector, and presents some strategic approaches to managing it. Porter’s five…


Scared enough? How terrorism threats affect US-Canadian business ties

Yan Cimon, Andrew Papadopoulos

The purpose of this paper is to examine how security-related issues affect business in an integrated economic space. North America is an interesting case, as Canada and the USA…


Brand intrapreneurs and brand managers: in search of disruption

Deryck J. van Rensburg

The paper aims to postulate as to whether the brand manager function and role is best placed for creating high growth, disruptive brand portfolios. As a potential solution toward…


Avoiding alliance myopia: forging learning outcomes for long-term success

Hamid Mazloomi Khamseh, Maryam Nasiriyar

– The purpose of this paper is to develop a framework for understanding the learning outcomes of strategic alliances.

Towards a model of trust

Dick Martin

This article aims to hypothesize a model of trust in both senses of the word – a model, as in something to emulate, and a model as in a structural framework that describes its…


The Emperor’s new tweets

Peter Buell Hirsch

– The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives.

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Business Strategy Series

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  • Ms Nanci Healy