Journal of Business Strategy: Volume 24 Issue 6


Table of contents

Best practices at Best Buy: a turnaround strategy

Elizabeth Gibson, Andy Billings

Best Buy, the huge retailer of electronics and appliances, was searching for a way to keep itself on an expansion curve yet temper its brashness with some much‐needed management…


A rose by any other name: rebranding campaigns that work

Jack G. Kaikati, Andrew M. Kaikati

This article explores the rebranding boom in the USA and around the world, citing numerous examples of strategies that worked as well as some famous attempts that missed the mark…


Beware the Internet panacea: how tried and true strategy got sidelined

Leanne C. McGrath, Richard A. Heiens

When managed poorly, e‐business initiatives may actually transform once promising opportunities into dangerous threats. In this article, the authors outline the environmental…


Finding new value in established businesses: Boise Cascade discovers Its core identity

Larry Ackerman

A staggering amount of value may go unseen and unrewarded by customers, investors and employees in complex organizations in widely disparate industries. In the case of Boise…


Freshening up strategic planning: more than fill‐in‐the‐blanks

Dennis Rheault

Strategy development has become an often haphazard process decoupled from annual resource allocation and planning. Sometimes, it is even overlooked entirely. It is all too common…


Information technology: second‐class citizen or strategy partner

Robert E. Morgan

The half‐life of management practices since the 1980s is shorter than ever, and these ideas are being replaced by more models and methods, coming at an exponential rate, that seek…

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  • Ms Nanci Healy