Journal of Business Strategy: Volume 2 Issue 2

UNDERSTANDING INFLATION'S IMPACT

Allen H. Seed

Inflation is here to stay. That hard truth has important implications for strategic planning and financial reporting. Managers who want to thrive in the 1980s will have to find…

THE KEY TO SUCCESSFUL ACQUISITIONS

Michael G. Allen, Alexander R. Oliver, Edward H. Schwallie

Acquisitions activity in the United States is more intense today than at any time since the 1960s. Among the trends in today's acquisitions market: larger acquisitions, many over…

FOUR WINNING STRATEGIES FOR THE INTERNATIONAL CORPORATION

John Fayerweather

The international corporation must look carefully at the global environment and its own capabilities. Only after a thorough assessment of these factors will a company be able to…

THE BATTLE OVER PROTECTIONISM: HOW INDUSTRY ADJUSTS TO COMPETITIVE SHOCKS

Ingo Walter, Kent A. Jones

When an industry faces strong competition, it can adjust or seek protection through government trade policy. A look at the causes, course, and consequences of such competitive…

FINDING THE RIGHT STRATEGIC COMBINATION

John Diffenbach

Your company may find itself traveling down several different paths at once to reach its goals. The secret of success lies in making sure the roads are compatible. At one time…

THE SEVEN USES OF SYNERGY

Philip R. Harris

Synergy has become more than a buzzword in today's corporation. In many cases, it's the key to survival and prosperity. The author identifies seven instances, ranging from…

The Dilemmas of Resource Allocation

FREDERICK GLUCK, RICHARD RUMELT

When one thinks of making corporate choices and allocating resources, the process calls to mind a vision of a chief executive officer (CEO) who has been provided with a broad menu…

Linking R&D and Strategic Planning

DON COLLIER

Frequently, when a company undertakes strategic planning it discovers that it is not optimally organized to carry out strategic management. A rapid and wholesale reorganization of…

Initiating Basic Strategic Change

MILTON LAUENSTEIN

In the history of most corporations, strategic change is a slow, evolutionary process. Strategic planning is useful primarily to facilitate a successful adjustment of operations…

Selecting Corporate Advertising Themes

HARPER BOYD, Terry Haller

Our last column (Summer 1981) advanced ten possible advertising themes derived from strategic planning. Here are ten more themes that can serve as the foundation of copy…