Journal of Business Strategy: Volume 36 Issue 6


Table of contents

Gamification, the finer art: fostering creativity and employee engagement

Hari Kumar, Satish Raghavendran

Fostering employee engagement in large organizations is a formidable problem that gets even more challenging in a sluggish economy, when the standard lever of monetary incentives…


Uneven partners: managing the power balance

Lourdes Pérez, Jesús J. Cambra-Fierro

Research suggests that asymmetry has a negative impact on value creation and value distribution and assumes that the smaller partner has an inferior position and must defend…


The CEO branding mix

Marc Fetscherin

The purpose of this paper is to outline and discuss the main elements of the chief executive officer (CEO) that affect financial and non-financial aspects of companies. CEO…


Why business model innovations fail

Stephan Friedrich von den Eichen, Joerg Freiling, Kurt Matzler

This paper aims to discuss the barriers to successful business model innovation and derive implications for management on how to overcome each barrier, as many attempts to…


Building sustainability strategy in business

David Teh, Brian Corbitt

The purpose of this paper is to explore environmental sustainability (eco-sustainability) policy and strategy adoption and implementation in Australian companies. Specifically, it…


Consulting firm identity: the online effort to differentiate and compete

John Chelliah, Samantha Georges

The purpose of this paper is to examine how consulting organizations create identity online. Using a sample of 50 consulting organizations in Australia, the research discusses the…


Sacred cows and the known unknowns

Peter Buell Hirsch

– The purpose of this paper is to describe a methodology to identify potential reputation threats systematically before they become full-blown crises.

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