Journal of Business Strategy: Volume 30 Issue 5


Table of contents

Business as environmental steward: the growth of greening

Eric G. Olson

Business initiatives that improve environmental impact are increasing in number and the trend continues to accelerate. However, there is a growing consensus that transformations


A celebrity chef goes global: the business of eating

Marc T. Jones

This paper examines the internationalization strategy of Gordon Ramsay Holdings Ltd (GRH) from its base in London. While a substantial body of research on the strategic


Social networks: the future of marketing for small business

Lisa Harris, Alan Rae

The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer


Expanding globally with local vision: foreign market entry and the value chain

Jamie Anderson

In this paper it is argued that value chain structure, that is the way that skills and activities are divided between different firms within an industry, often evolves in a


Leveraging intangibles: how firms can create lasting value

Alain Lapointe, Yan Cimon

Firms are increasingly confronted with a complex and dynamic competitive environment. The purpose of this paper is to shed some light on the way firms can cope with – and succeed


Let's talk: getting business and academia to collaborate

Tim Hughes, Nicholas O'Regan, David Wornham

Many academics have raised concerns about the growing divide between academia and practice. While more collaborative research has been called for there is a lack of research into


Jeeves and the Dow Jones

Patrick Marren

This paper aims to entertain while reminding readers of the immense variability to be expected with respect to even the most highly recommended of investment strategies.


Know your corporate IQ

Stuart E. Jackson

Most business executives understand the importance of developing new products to support future growth. But they often fail to actively monitor their performance on this metric

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Business Strategy Series

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  • Ms Nanci Healy