Journal of Business Strategy: Volume 36 Issue 2


Table of contents

Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

Jaques Angot, Loïc Plé

The purpose of this paper is to suggest that firms should transpose bottom-of-the-pyramid (BOP) strategies to top-of-the-pyramid (TOP) countries through adapted business models…


Unveiling the myths of M&A integration: challenging general management and consulting practice

Florian Bauer, Julia Hautz, Kurt Matzler

The purpose of this paper is to detect and challenge generally accepted management and consulting practice in Mergers & Acquisitions (M&As). M&As have been an important issue in…


Too small to innovate? Creating value with fewer resources

José Moleiro Martins, Manuel Teles Fernandes

The purpose of this paper is to explain to managers of small and medium enterprises (SMEs) and other professionals why they need to connect innovation and value creation in their…


Strategy maps: the essential link between the balanced scorecard and action

Rainer Lueg

The purpose of this paper is to show how the use of Strategy Maps substantially improves the implementation success of balanced scorecards (BSC). The BSC is supposed to translate…


The Tour de France: corporate sponsorships and doping accusations

Jens Blumrodt, Philip J. Kitchen

The purpose of this paper is show how sponsors in a major sponsored event may react when facing a potential doping affair. The Tour de France cycling competition is a premier…


Re-tweeting the Ayatollah

Peter Buell Hirsch

The purpose of this paper is to examine how the sudden emergence of official government voices using social media as their first platform for communication creates new…

Cover of Journal of Business Strategy



Renamed from:

Business Strategy Series

Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Ms Nanci Healy