Journal of Business Strategy: Volume 40 Issue 6


Table of contents - Special Issue: Corporate communication - transformation of strategy

Guest Editors: Michael B. Goodman

Introduction to the special issue: corporate communication – transformation of strategy

Michael B. Goodman

The contemporary business environment for public companies is much more multinational and multicultural than at any previous time. It is now driven by complex economic, political…


What news on the Rialto? Geopolitics and reputation risk

Peter Buell Hirsch

The purpose of this paper is to examine how changes in the global geopolitical climate have created new and more acute reputation risks for multinational corporations.


Diversity and inclusion: corporate communications advances the practice

Ray Pellecchia

The purpose of this paper is to make the case that corporate communications (CorpComms) can and should play an important role in diversity and inclusion (D&I). The paper…


Employee communication for engaging workplaces

Alessandra Mazzei, Alfonsa Butera, Luca Quaratino

This paper aims to explore the role of employee engagement for competitiveness. In particular, the role of employee communication to create engaging workplaces.


The networked enterprise and legitimacy judgments: why digital platforms need leadership

Chong Wang, Peter Wilson Cardon

In recent years, scholars, business practitioners and consultants frequently talk about building the networked enterprise. The purpose of this paper is to examine the connections…


Overcoming stakeholder social media fatigue: a trialogue approach

Youngji Seo, Marilyn J. Primovic, Yan Jin

The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. This paper aims to paramount one issue facing…


Building relationships with the new media in a cyber landscape

Allison Clair, Jim Mandler

What industry has not changed in the past quarter century because of The Digital Age? The purpose of this paper is to discuss the effect of the digital age on media.

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