Journal of Business Strategy: Volume 6 Issue 4

Subject:

Table of contents

SETTING UP A CRISIS RECOVERY PLAN

Norman L. Phelps

When companies, institutions, or for that matter even nations suddenly find themselves face to face with a disaster, more often than not the necessary forces can be quickly…

THE NESTLE BOYCOTT: IMPLICATIONS FOR STRATEGIC BUSINESS PLANNING

Rafael D. Pagan

Infant formula manufacturers have faced a major international controversy concerning their products. Activists took issue with the way these manufacturers marketed infant formula…

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THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL

Edmund S. Muskie, Daniel J. Greenwald

Through the Nestle Coordination Center for Nutrition, Nestle set up a special Commission to monitor whether the company was following a marketing code for infant formula…

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NEW SOCIOPOLITICAL FORCES: THE GLOBALIZATION OF CONFLICT

S. Prakash Sethi, Hamid Etemad, K.A.N. Luther

Not only must multinational corporations deal with governments of their home countries and various host countries, they must now contend with the pressures of change exerted…

A CRISIS PARACHUTE: HELPING STOCK PRICES HAVE A SOFT LANDING

Theodore H. Pincus

A company's stock price usually takes a beating when the firm faces a crisis. But a CEO can minimize the effects of a sudden lapse of investor confidence with a wise communication…

TEACHING CORPORATE AMERICA TO THINK ABOUT CRISIS PREVENTION

Ian I. Mitroff

A major reason that crisis management is such a heavy burden is that the conceptual “road map of reality” that we all use to make basic sense of the world has broken down. Even…

REINTEGRATING R&D INTO BUSINESS STRATEGY

Vida Scarpello, William R. Boulton, Charles W. Hofer

If U.S. business fails to make long‐term commitments to R&D in favor of short‐term profits, one can expect competitive advantages to be lost to the Japanese.

MANAGING HUMAN PROBLEMS IN STRATEGIC PLANNING SYSTEMS

R.T. Lenz, Marjorie A. Lyles

During the last two decades, strategic planning has become one of the more important administrative systems for senior‐level executives. Researchers, consultants, and corporate…

THE RELATION BETWEEN MARKET SHARE AND PROFITABILITY

Birger Wernerfelt

Gaining market share can be a means of obtaining profits. While one cannot develop precise prescriptions for gaining market share in complex and dynamic environments, a stylized…

The Failure of Strategic Planning

Milton C. Lauenstein

Several years after he had installed an elaborate strategic planning system, the chairman of a diversified New York Stock Exchange company began wondering if it was worth the…

The Rewards of Diversifying Into Unrelated Businesses

Milton Leontiades

The most dramatic change in industrial America in this century has been the trend toward diversifying into unrelated businesses. This trend has redefined the way American firms do…

The Strategic Marketing Audit: An Adoption/Utilization Perspective

Michael P. Mokwa

Marketing is innovative thinking and inventive doing for many organizations. Most noncommercial organizations and small businesses are exploring formal marketing concepts and…

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Cover of Journal of Business Strategy

ISSN:

0275-6668

Renamed from:

Business Strategy Series

Online date, start – end:

1980

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Ms Nanci Healy