Journal of Business Strategy: Volume 34 Issue 1


Table of contents

Mass market leadership and shampoo wars: the L'Oréal strategy

Laurent Tournois

The purpose of this paper is to describe how one company built and sustained market leadership by implementing a market‐oriented business strategy involving defensive and


Taking a customer‐centric view of discounting

Rob Docters, Lisa C. Riley, Martijn Gieskes

The aim of this paper is to describe a better decision framework for setting prices of goods and services, with particular focus on B2B goods sold through direct sales channels


Corporations and social responsibility: NGOs in the ascendancy

Sigfrido Burgos

The aim of this paper is to focus on the engagements and interactions – both conflictive and collaborative – that exist between corporations and NGOs. It documents the variegated


Senior executives and their boards: toward a more involved director

Paul J. Davis

The aim of this paper is to explore the opportunities and barriers facing senior executives in supporting boards of directors in assuming an enhanced strategic function.


Corporate marketing leaders: the key attributes

Crystal J. Scott

In their boundary‐spanning role, marketing managers are often charged with managing cross‐functional teams and collaborative work groups. Although this interfunctional


Strategy's main failure: the extermination of livelihood?

Patrick Marren

The purpose of this paper is to speculate about the connection between business strategy and the apparent increase in structural unemployment in the USA.

Cover of Journal of Business Strategy



Renamed from:

Business Strategy Series

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Emerald Publishing Limited

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  • Ms Nanci Healy