Table of contents
Mass market leadership and shampoo wars: the L'Oréal strategy
Laurent TournoisThe purpose of this paper is to describe how one company built and sustained market leadership by implementing a market‐oriented business strategy involving defensive and…
Taking a customer‐centric view of discounting
Rob Docters, Lisa C. Riley, Martijn GieskesThe aim of this paper is to describe a better decision framework for setting prices of goods and services, with particular focus on B2B goods sold through direct sales channels…
Corporations and social responsibility: NGOs in the ascendancy
Sigfrido BurgosThe aim of this paper is to focus on the engagements and interactions – both conflictive and collaborative – that exist between corporations and NGOs. It documents the variegated…
Senior executives and their boards: toward a more involved director
Paul J. DavisThe aim of this paper is to explore the opportunities and barriers facing senior executives in supporting boards of directors in assuming an enhanced strategic function.
Corporate marketing leaders: the key attributes
Crystal J. ScottIn their boundary‐spanning role, marketing managers are often charged with managing cross‐functional teams and collaborative work groups. Although this interfunctional…
Strategy's main failure: the extermination of livelihood?
Patrick MarrenThe purpose of this paper is to speculate about the connection between business strategy and the apparent increase in structural unemployment in the USA.
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy