Journal of Business Strategy: Volume 26 Issue 6


Table of contents

Parables of consulting

Patrick Marren

To provide the author's opinions about key issues in strategy and the future to the readership.


In defense of the individual: the CEO as board chairperson

Catherine M. Dalton, Dan R. Dalton

Looks at group decision making by Boards and impact of diversity on effectiveness.


Finding the best marketing mix

Rick Wise, Niren Sirohi

Looks at how to find the best marketing mix for a particular company and how to track and measure marketing activities for return on investment.


Aspiration alignment: a hidden key to competitive advantage

Arun Maira

To highlight weaknesses in typical analytical approaches to developing strategy and suggest ways of overcoming them


Corporate governance in Europe: current status and future trends

Catherine Albert‐Roulhac, Peter Breen

To provide a comprehensive overview of corporate governance practices in the top listed companies in ten European countries.


The real role of corporate directors: balancing prudence with progress

Bob Garratt

This essay argues that many directors are never inducted and developed into their board directoral roles. By not understanding their legal roles and tasks as a director, as


Navigating growth in emerging markets: six rules for improving decision making between corporate and local leadership

Thomas A. Olsen, Monica Pinto, Shalina Virji

We argue that in order to achieve sustainable profitable growth in emerging markets, MNCs need to rely less on preexisting corporate management models and more on a flexible


Strategically managing risk in the information age: a holistic approach

Eric G. Olson

Business leaders can apply key messages as early as today to build stronger operations that are less susceptible to risks of all types. Findings can be applied at all levels in


A strategic response to Friedman's critique of business ethics

Scott Gallagher

This paper is designed to provide a practical response to the question of “why be ethical in business” framed around the classic critique of business ethics and corporate social

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