Marketing Intelligence & Planning
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Volume 1
Relationship between social media activities and thinking styles
Huan Xu, Yanping Gong, Qin Zhang, Julan XieThe purpose of this paper is to gain more insight into the relationship between social media activities and thinking styles, and its potential mechanism.
Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience
Hsuan-Hsuan Ku, Szu-Han Wang, Hao-Wei ChiangBased on the concept of information salience, the research investigates the factors that might drive potential differences in consumers' preferences between offers framed…
What s-commerce implies? Repurchase intention and its antecedents
Xin-Jean Lim, Jun-Hwa Cheah, David S. Waller, Hiram Ting, Siew Imm NgThe purpose of this paper is to examine the impact of social commerce (s-commerce) cues (i.e. trust, compatibility, reliability and responsiveness) on repurchase intention…
Exploring nuances of green skepticism in different economies
Minelle E. Silva, José Milton de Sousa-Filho, Amanda Pruski Yamim, Abílio Peixoto DiógenesThe purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and…
Customer orientation in highly relational services
Javier Morales Mediano, José L. Ruiz-AlbaThe purpose of this paper is to investigate the antecedents, importance, and consequences of the customer orientation of service employees (COSE) in highly relational…
Revisiting the role of relationship benefits in online retail
Pavleen SoniGiven the importance of relationship benefits in creating customer satisfaction, the purpose of this paper is to investigate the moderating role of relationship benefits…
Examining brand loyalty from an attachment theory perspective
Henry Boateng, John Paul Kosiba, Diyawu Rahman Adam, Kwame Simpe Ofori, Abednego Feehi OkoeThis study aimed to ascertain the relationship between experiential value, brand attachment and brand loyalty. The authors employed the attachment theory as the…
The role of institutions in achieving radical innovation
Rafael Ventura, María José Quero, Montserrat Díaz-MéndezThe purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors argue that organizational radical innovation is…
How do consumers react to new product brands?
Weng Marc Lim, Pei-Lee Teh, Pervaiz K. AhmedTarget markets of new product brands (niche customers) differ from those of existing product brands (mainstream customers) using conventional new product brand development…
Ensuring customer retention: insurers’ perception of customer loyalty
Anthony Larsson, Ellen BroströmCustomer feedback is believed to provide an important retailer metric. Notwithstanding, customer retention still presents a challenge in today’s increasingly digitalised…
Interaction of the underdog with equality and scarcity
Bangwool Han, Minho KimThe purpose of this paper is to investigate the moderating roles of equality and scarcity on the impact of underdog brand positioning on consumer purchase intentions…
Online relationship marketing through content creation and curation
Aman Abid, Paul Harrigan, Sanjit Kumar RoyThe purpose of this paper is to test the influence of various content cues and characteristics on the followers’ online expressions of relationship quality. Second, the…
X-Scale: a new scale to measure consumer xenocentrism
José I. Rojas-Méndez, Sindy ChapaThe purpose of this paper is to create and validate a scale that measures consumer xenocentrism in developing countries, where this phenomenon is furthermost prevalent…
Shopping value and patronage: when satisfaction and crowding count
Tapas Ranjan Moharana, Debasis PradhanThe purpose of this paper is to compare two competing models denoting two dimensions (hedonic and utilitarian) and three dimensions (hedonic, utilitarian and social) of…
Social media marketing and customers’ passion for brands
Kaustav MukherjeeThe modern-day digital marketers use social media as a tool for brand awareness and customer engagement. However, whether social media marketing can actually impact deeper…
Customer interaction in business relations: a meta-analysis approach
Vinicius Antonio Machado Nardi, William Carvalho Jardim, Wagner Ladeira, Fernando De Oliveira SantiniCustomer interaction is both an aim and source of concern for managers around the world. Different forms of interaction, such as cocreation, coproduction and customer…
Connecting business and sustainable development goals in Spain
Belen LopezThis article aims to analyze the Corporate Social Responsibility (CSR) strategy of Spanish MNCs and how the firms integrate the Sustainable Development Goals (SDGs) in…
The spillover effect of greenwashing behaviours: an experimental approach
Hong Wang, Baolong Ma, Rubing BaiThe purpose of this paper is to examine the impact of greenwashing behaviour of one brand on purchase intention of green products from other brands. Further, this study…
Characteristics of organizational culture in stimulating service innovation and performance
Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman, Md Mosharref Hossain, Md Masudul HaqueThe purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and…
Customer stewardship behavior and stewardship fatigue: a conceptual framework
Baljeet Singh, Amit Anand TiwariThe purpose of this paper is threefold: first, to develop the concept of customer stewardship fatigue (CSF) in service marketing literature; second, to reveal three…
Brand equity in social media-based brand community
Hoa Thi Hoang, Feng Wang, Quang Van Ngo, Man ChenThe purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research…
Advancing reputation measurement: evolving toward improved quantitative assessments
Richard Horn, Ralf WagnerThe purpose of this paper is to provide evidence on the information-gathering deficits in contemporary reputation measurement that are rooted in sampling and to obtain…
Customer engagement and co-created value in social media
Sara Quach, Wei Shao, Mitchell Ross, Park ThaichonThe purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation…
How an unequal intra-firm resources distribution affect market share
Nebojsa Davcik, Nicholas GrigoriouThe purpose of this paper is to address how marketing assets and resources of the firm perform under different product (brand) innovation conditions using the dynamic…
Effects of consumers’ construal levels on post-impulse purchase emotions
Taku Togawa, Hiroaki Ishii, Naoto Onzo, Rajat RoyThe purpose of this paper is to examine how abstract vs concrete mindsets impact consumers’ post-purchase affective states. Drawing on construal level theory, the study…
A posteriori segmentation of elderly internet users: applying PLS-POS
Jorge Arenas-Gaitán, A. Francisco Villarejo Ramos, Begoña Peral-PeralThe purpose of this paper is to propose the study of the adoption and use of e-banking by adults over the age of 50, from the theoretical framework based on the unified…
Relevance of salespeople profiles: an analysis in an emerging economy
Luis Arditto, Jesus Cambra-Fierro, Ana Olavarría, Rosario Vazquez-CarrascoThe purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on…
Brand equity of commoditized products of famous brands
Emerson Wagner Mainardes, Atílio Peixoto Soares Júnior, Daniel Modenesi AndradeThe purpose of this paper is threefold: first, to identify the influence of brand equity (BE) of commoditized products of famous brand on purchase intention and…
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Park Thaichon, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, Yi BuThe purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
The impact of firms’ social ties with customers on dual-channel supply chains
Wei Wei, Shue Mei, Jiameng Yang, Zhiyong John LiuMore and more firms are utilizing social media as a distribution channel to sell products. By establishing business accounts on social media firms provide information…
Building relationships through customer engagement in Facebook brand pages
Thanuka Mahesha de SilvaSocial media brand pages have emerged as an influential relationship-building tool and continue to grow in popularity as an integral part of the marketing strategy across…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Associate Professor Thomas Brashear Alejandro
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