Marketing Intelligence & Planning
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Volume 1
The impact of the quality of intelligent experience on smart retail engagement
Xiaojun Fan, Nanxi Ning, Nianqi DengPrevious studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems…
What s-commerce implies? Repurchase intention and its antecedents
Xin-Jean Lim, Jun-Hwa Cheah, David S. Waller, Hiram Ting, Siew Imm NgThe purpose of this paper is to examine the impact of social commerce (s-commerce) cues (i.e. trust, compatibility, reliability and responsiveness) on repurchase intention…
Outlet selectivity: how and when does it work?
Hsuan-Hsuan KuA common tactic employed by retailers to enhance shoppers' purchase intentions is to promote a special offer product for purchase only at certain selected stores. This…
Trade-off between value creation and value appropriation?
Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Fernando Bins LuceManagers face the challenge of balancing resources needed to support value creation and value appropriation. In this study the authors analyze the impacts of innovation…
Revisiting the role of relationship benefits in online retail
Pavleen SoniGiven the importance of relationship benefits in creating customer satisfaction, the purpose of this paper is to investigate the moderating role of relationship benefits…
Values, sustainability consciousness and intentions for SDG endorsement
Pradeep Kautish, Arpita Khare, Rajesh SharmaThe purpose of this study is to examine the relationships between value orientation, i.e. terminal and instrumental values, consumer sustainability consciousness and…
Fairtrade nexus between just-world beliefs and normative antecedents
Clare D'Souza, Vanessa Apaolaza, Patrick Hartmann, Andrew GilmoreThe purpose of this study is to develop and test a theoretical model of Fairtrade buying behavior that supports Sustainable Development Goals (SDGs) by addressing the…
Consumers' guilt mitigation vis-à-vis discomfort with ambiguity
Rahul Kumar SettThe purpose of this paper is to empirically establish the boundary conditions of the guilt mitigation process that consumers resort to in justifying consumption under…
Planning a goal-oriented B2B content marketing strategy
Shahrzad Yaghtin, Hossein Safarzadeh, Mehdi Karimi ZandThe main objective of this study is identification of the key factors in planning digital content marketing (DCM) strategy in line with the corporate's main marketing…
Corporate brand alignment in business markets: a practice perspective
Piyush Pranjal, Soumya SarkarThe purpose of this paper is to study practices associated with corporate brand alignment enacted by marketing managers in an emerging business to business market.
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals
Gabriel Eweje, Aymen Sajjad, Shobod Deba Nath, Kazunori KobayashiThe purpose of this paper is to critically examine the concept of multi-stakeholder partnerships in relation to the United Nations' sustainable development goals and…
Customer management in Internet-based platform firms: review and future research directions
Zhi Yang, Zihe Diao, Jun KangThis study proposes a conceptual framework for analyzing customer management strategies and their effects on Internet-based platform performance based on a review of the…
Online relationship marketing through content creation and curation
Aman Abid, Paul Harrigan, Sanjit Kumar RoyThe purpose of this paper is to test the influence of various content cues and characteristics on the followers’ online expressions of relationship quality. Second, the…
Effects of comparability of promotions on inaction inertia
Hsin-Hsien Liu, Hsuan-Yi ChouBased on mental accounting theory, this study explored whether the comparability of missed and subsequent promotional formats/frames affects inaction inertia.
Manufacturers' and distributors' capabilities influencing dual channel choice
Ryuta IshiiMany manufacturers implement a dual channel strategy, which can be defined as the simultaneous use of integrated and independent channels of distribution for the same…
Examining relationship quality in e-tailing experiences: a moderated mediation model
Zazli Lily WiskerThis study aims to understand the relationships among relationship quality, repurchase intention, word-of-mouth and the moderation effect of the loyalty program.
Investment obstacles to sustainable development and competitiveness index
Faris AlshubiriThis paper was aimed to develop better knowledge to show how obstacles impact Sustainable Development Goals (SDGs) in investment business on the global competitiveness…
Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska, Martin Mihajlov, Anita Ciunova-ShuleskaThis study aims to facilitate the understanding of brand building among owners/managers of SMEs by highlighting the relationships among the multidimensionality of brand…
Role of conspicuous value in luxury purchase intention
Sheetal JainGeneration Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury…
Strategic orientations and capabilities' effect on SMEs' performance
Ibrahim Alnawas, Allam Abu FarhaThis study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises'…
Roles of strategic orientations in radical product innovation
Chih-Wei Lin, Li Keng Cheng, Lei-Yu WuBecause of relatively short product life cycles, radical product innovation has more significant influences on firms' competitive advantages in dynamic environments. Past…
Firms enabling responsible consumption: a netnographic approach
Bipul Kumar, Nikhilesh DholakiaThis study explores enablers that firms could use to motivate consumers toward responsible consumption behavior. Completing the loop of responsible consumption – linking…
Cosmopolitanism, self-identity, online communities and green apparel perception
Arpita Khare, Pradeep KautishThe research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on…
The role of CSR in sport consumption decision-making
Chung-Long YuThe purpose of the present study was to examine the effect of corporate social responsibility (CSR) on sport spectator's decision-making using extended model of…
Do consumers really trust cryptocurrencies?
Denni Arli, Patrick van Esch, Marat Bakpayev, Andrea LaurenceIn this study, we focus on consumer perceptions of cryptocurrencies. We hypothesize that knowledge of cryptocurrencies, trust in government, and the speed of transactions…
Sustainability certifications and product preference
Maximilian Prell, Marco Tulio Zanini, Fabio Caldieraro, Carmen MiguelesThe aim of this study is to investigate the influence of sustainability certifications on consumer preferences. The study investigates whether product certifications have…
Why customers make mobile payments? Applying a means-end chain approach
Raja Sankaran, Shibashish ChakrabortyThis study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments).
Customer engagement and co-created value in social media
Sara Quach, Wei Shao, Mitchell Ross, Park ThaichonThe purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation…
A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019
Naveen Donthu, Satish Kumar, Nitesh PandeyThe purpose of this study is to map the development of articles published, citations, and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983–2019.
Modelling value co-creation in triadic B2B industrial relationships
Vicente Sales-Vivó, Irene Gil-Saura, Martina GallarzaThis study examines the triadic approach of value co-creation (VcC) in B2B relationships between the industrial manufacturer, its main supplier and its main client, by…
Impact of consumer engagement on firm performance
Lijuan Bai, Xiangbin Yan, Guang YuThe aim of this study is to determine the impact of different dimensions of consumer engagement in social media on firm performance in social media.
Competitive advantage from marketing the SDGs: a luxury perspective
Judith Hepner, Jean-Louis Chandon, Damyana BakardzhievaShall luxury firms promote their sustainable development goals (SDGs)? What are the risks and the competitive advantages? Some answers from sustainability-oriented luxury…
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Park Thaichon, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, Yi BuThe purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
The impact of firms’ social ties with customers on dual-channel supply chains
Wei Wei, Shue Mei, Jiameng Yang, Zhiyong John LiuMore and more firms are utilizing social media as a distribution channel to sell products. By establishing business accounts on social media firms provide information…
Mobilising SDG 12: co-creating sustainability through brands
Nitha Palakshappa, Sarah DoddsThis research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12)…
Building relationships through customer engagement in Facebook brand pages
Thanuka Mahesha de SilvaSocial media brand pages have emerged as an influential relationship-building tool and continue to grow in popularity as an integral part of the marketing strategy across…
UNGC principles and SDGs: perception and business implementation
Marina Mattera, Carmen Alba Ruiz-MoralesThe purpose of this study is to analyze the perception of CSR policies and the implementation of UNGC management model in firms operating at a national and an…
Insights for luxury retailers to reach customers globally
Charles Jebarajakirthy, Rambalak Yadav, Amit ShankarThe purpose of this study is to investigate whether customer intention to purchase luxury products from the online stores of fashion luxury retailers varies depending on…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Associate Professor Thomas Brashear Alejandro
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