Marketing Intelligence & Planning
Issue(s) available: 254 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 7
Category:
MarketingVolume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
- Issue 111995
- Issue 101995
- Issue 91995
- Issue 81995
- Issue 71995
- Issue 61995
- Issue 51995
- Issue 41995
- Issue 31995
- Issue 21995
- Issue 11995
Volume 12
- Issue 111994
- Issue 101994
- Issue 91994
- Issue 81994
- Issue 71994
- Issue 61994
- Issue 51994
- Issue 41994
- Issue 31994
- Issue 21994
- Issue 11994
Volume 11
- Issue 111993
- Issue 101993
- Issue 91993
- Issue 81993
- Issue 71993
- Issue 61993
- Issue 51993
- Issue 41993
- Issue 31993
- Issue 21993
- Issue 11993
Volume 10
- Issue 111992
- Issue 101992
- Issue 91992
- Issue 81992
- Issue 71992
- Issue 61992
- Issue 51992
- Issue 41992
- Issue 31992
- Issue 21992
- Issue 11992
Volume 9
Volume 8
Volume 7
- Issue 11/121989
- Issue 9/101989
- Issue 7/81989
- Issue 5/61989
- Issue 3/41989
- Issue 1/21989
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Relationship between social media activities and thinking styles
Huan Xu, Yanping Gong, Qin Zhang, Julan XieThe purpose of this paper is to gain more insight into the relationship between social media activities and thinking styles, and its potential mechanism.
Customer orientation in highly relational services
Javier Morales Mediano, José L. Ruiz-AlbaThe purpose of this paper is to investigate the antecedents, importance, and consequences of the customer orientation of service employees (COSE) in highly relational…
The role of institutions in achieving radical innovation
Rafael Ventura, María José Quero, Montserrat Díaz-MéndezThe purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors argue that organizational radical innovation is…
Ensuring customer retention: insurers’ perception of customer loyalty
Anthony Larsson, Ellen BroströmCustomer feedback is believed to provide an important retailer metric. Notwithstanding, customer retention still presents a challenge in today’s increasingly digitalised…
Interaction of the underdog with equality and scarcity
Bangwool Han, Minho KimThe purpose of this paper is to investigate the moderating roles of equality and scarcity on the impact of underdog brand positioning on consumer purchase intentions…
A study of lifestyle fashion retailing in China
Ting Chi, Yini ChenThe purpose of this paper to examine how Chinese consumers’ perceived functional and symbolic values of lifestyle fashion stores (i.e. merchandise quality, price…
Shopping value and patronage: when satisfaction and crowding count
Tapas Ranjan Moharana, Debasis PradhanThe purpose of this paper is to compare two competing models denoting two dimensions (hedonic and utilitarian) and three dimensions (hedonic, utilitarian and social) of…
Customer interaction in business relations: a meta-analysis approach
Vinicius Antonio Machado Nardi, William Carvalho Jardim, Wagner Ladeira, Fernando De Oliveira SantiniCustomer interaction is both an aim and source of concern for managers around the world. Different forms of interaction, such as cocreation, coproduction and customer…
SNS eWOM sentiment: impacts on brand value co-creation and trust
Christin Seifert, Wi-Suk KwonThe purpose of this paper is to examine how the sentiment of social networking site (SNS)-based brand-related electronic word-of-mouths (eWOMs) influences consumers 
Characteristics of organizational culture in stimulating service innovation and performance
Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman, Md Mosharref Hossain, Md Masudul HaqueThe purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and…
Brand equity in social media-based brand community
Hoa Thi Hoang, Feng Wang, Quang Van Ngo, Man ChenThe purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research…
Advancing reputation measurement: evolving toward improved quantitative assessments
Richard Horn, Ralf WagnerThe purpose of this paper is to provide evidence on the information-gathering deficits in contemporary reputation measurement that are rooted in sampling and to obtain…
How an unequal intra-firm resources distribution affect market share
Nebojsa Davcik, Nicholas GrigoriouThe purpose of this paper is to address how marketing assets and resources of the firm perform under different product (brand) innovation conditions using the dynamic…
Brand equity of commoditized products of famous brands
Emerson Wagner Mainardes, Atílio Peixoto Soares Júnior, Daniel Modenesi AndradeThe purpose of this paper is threefold: first, to identify the influence of brand equity (BE) of commoditized products of famous brand on purchase intention and…
CSR through social media: examining the intervening factors
Sreejesh S., Juhi Gahlot Sarkar, Abhigyan SarkarThe purpose of this paper is to examine the casual role of consumers’ perceptions of brands’ corporate social responsibility (CSR) motives (self-serving vs…
Social enterprise marketing: review of literature and future research agenda
Chinmoy Bandyopadhyay, Subhasis RayThe purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the…
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Park Thaichon, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, Yi BuThe purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Associate Professor Thomas Brashear Alejandro