Marketing Intelligence & Planning
Issue(s) available: 261 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 7
Category:
Marketing
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
-
Issue 11 1995
-
Issue 10 1995
-
Issue 9 1995
-
Issue 8 1995
-
Issue 7 1995
-
Issue 6 1995
-
Issue 5 1995
-
Issue 4 1995
-
Issue 3 1995
-
Issue 2 1995
-
Issue 1 1995
Volume 12
-
Issue 11 1994
-
Issue 10 1994
-
Issue 9 1994
-
Issue 8 1994
-
Issue 7 1994
-
Issue 6 1994
-
Issue 5 1994
-
Issue 4 1994
-
Issue 3 1994
-
Issue 2 1994
-
Issue 1 1994
Volume 11
-
Issue 11 1993
-
Issue 10 1993
-
Issue 9 1993
-
Issue 8 1993
-
Issue 7 1993
-
Issue 6 1993
-
Issue 5 1993
-
Issue 4 1993
-
Issue 3 1993
-
Issue 2 1993
-
Issue 1 1993
Volume 10
-
Issue 11 1992
-
Issue 10 1992
-
Issue 9 1992
-
Issue 8 1992
-
Issue 7 1992
-
Issue 6 1992
-
Issue 5 1992
-
Issue 4 1992
-
Issue 3 1992
-
Issue 2 1992
-
Issue 1 1992
Volume 9
Volume 8
Volume 7
-
Issue 11/12 1989
-
Issue 9/10 1989
-
Issue 7/8 1989
-
Issue 5/6 1989
-
Issue 3/4 1989
-
Issue 1/2 1989
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Business-to-business marketing responses to COVID-19 crisis: a business process perspective
Jun Kang, Zihe Diao, Marco Tulio ZaniniThis study aims to identify appropriate strategies and actions adopted by business-to-business firms to cope with the ongoing COVID-19 crisis.
Ends justify the means! Attitude toward ambush marketing
Muhammed Bilgehan AytaçThis study explores why consumers view ambush marketing as an ethical marketing approach.
The impact of eWOM on consumer brand engagement
Mukta Srivastava, Sreeram SivaramakrishnanIt is empirically proven that enhanced engagement with a focal medium motivates a consumer to post electronic word-of-mouth (eWOM). However, what has not been explored is…
Satisfaction in sports: a meta-analytic study
Fernando De Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio, Andre Francisco Alcântara Fagundes, Miriam Mariani HenzThis article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.
On the collective efficacy of social media teams
Wondwesen Tafesse, Tor KorneliussenThe purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning…
Marketing investment and pharmaceutical product diffusion
Xiaoyan Qian, Hao Yin, Xiaotong LiThis paper aims to explore the influence of marketing investment on drug diffusion processes, to analyze the heterogeneity of the diffusion characteristics and to…
Customer engagement in sales promotion
Azam Kaveh, Mohsen Nazari, Jean-Pierre van der Rest, Seyed Abolghasem MiraThe purpose of this study is to explore the impact of customer engagement in sales promotion on purchase intention. Utilizing value co-creation and customer engagement…
Do experience and engagement matter to millennial consumers?
Imran Khan, Mobin Fatma, Vikas Kumar, Sara AmorosoThe purpose of this research is to examine the effect of certain dimensions of brand experience (sensory, behavioural, affective and intellectual) on millennial consumers'…
Gender differences: visual attention and attitude toward advertisements
Juliana Cristina Boscolo, Jorge Henrique Caldeira Oliveira, Vishwas Maheshwari, Janaina de Moura Engracia GiraldiThis study examines the differences between genders in visual attention and attitudes toward different types of advertisements.
Do value cocreation and engagement drive brand evangelism?
Paul Harrigan, Sanjit K. Roy, Tom ChenDrawing on service logic, the authors investigate how value cocreation leads to evangelical brand-related behaviors (brand defense and brand advocacy). The authors analyze…
Driving COBRAs: the power of social media marketing
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III, Mauro Jose De OliveiraThis study aims to examine the impact of social media marketing (SMM) efforts, including entertainment, customisation, interaction and trendiness via WeChat, on consumers'…
Sport nostalgia builds customer equity and future behavior
Heetae Cho, Weisheng ChiuThe purpose of this study was to examine the relationships among nostalgia, customer equity and behavioral intentions. Specifically, consumers' intentions of purchase and…
Loyalty layers, expectations and the role of knowledge
Sara Quach, Park Thaichon, Robin E. Roberts, Scott WeavenAdopting exchange theory and social orientation of loyalty, this research investigates the antecedents of customer loyalty consisting of (1) loyalty layers (i.e. personal…
Sponsorship in focus: a typology of sponsorship contexts and research agenda
Hsin-Chen Lin, Patrick F. BruningSponsorship has become an important marketing activity. However, research on the topic treats the sponsorship context, characterized according to the type of sponsored…
Green marketing and the SDGs: emerging market perspective
George Kofi Amoako, Robert Kwame Dzogbenuku, Joshua Doe, Geoffrey Kwasi AdjaisonThe purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks…
Outlet selectivity: how and when does it work?
Hsuan-Hsuan KuA common tactic employed by retailers to enhance shoppers' purchase intentions is to promote a special offer product for purchase only at certain selected stores. This…
Trade-off between value creation and value appropriation?
Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Fernando Bins LuceManagers face the challenge of balancing resources needed to support value creation and value appropriation. In this study the authors analyze the impacts of innovation…
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals
Gabriel Eweje, Aymen Sajjad, Shobod Deba Nath, Kazunori KobayashiThe purpose of this paper is to critically examine the concept of multi-stakeholder partnerships in relation to the United Nations' sustainable development goals and…
Effects of comparability of promotions on inaction inertia
Hsin-Hsien Liu, Hsuan-Yi ChouBased on mental accounting theory, this study explored whether the comparability of missed and subsequent promotional formats/frames affects inaction inertia.
Manufacturers' and distributors' capabilities influencing dual channel choice
Ryuta IshiiMany manufacturers implement a dual channel strategy, which can be defined as the simultaneous use of integrated and independent channels of distribution for the same…
Investment obstacles to sustainable development and competitiveness index
Faris AlshubiriThis paper was aimed to develop better knowledge to show how obstacles impact Sustainable Development Goals (SDGs) in investment business on the global competitiveness…
Role of conspicuous value in luxury purchase intention
Sheetal JainGeneration Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury…
Firms enabling responsible consumption: a netnographic approach
Bipul Kumar, Nikhilesh DholakiaThis study explores enablers that firms could use to motivate consumers toward responsible consumption behavior. Completing the loop of responsible consumption – linking…
Cosmopolitanism, self-identity, online communities and green apparel perception
Arpita Khare, Pradeep KautishThe research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on…
The role of CSR in sport consumption decision-making
Chung-Long YuThe purpose of the present study was to examine the effect of corporate social responsibility (CSR) on sport spectator's decision-making using extended model of…
Do consumers really trust cryptocurrencies?
Denni Arli, Patrick van Esch, Marat Bakpayev, Andrea LaurenceIn this study, we focus on consumer perceptions of cryptocurrencies. We hypothesize that knowledge of cryptocurrencies, trust in government, and the speed of transactions…
Why customers make mobile payments? Applying a means-end chain approach
Raja Sankaran, Shibashish ChakrabortyThis study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments).
A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019
Naveen Donthu, Satish Kumar, Nitesh PandeyThe purpose of this study is to map the development of articles published, citations, and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983–2019.
Competitive advantage from marketing the SDGs: a luxury perspective
Judith Hepner, Jean-Louis Chandon, Damyana BakardzhievaShall luxury firms promote their sustainable development goals (SDGs)? What are the risks and the competitive advantages? Some answers from sustainability-oriented luxury…
Mobilising SDG 12: co-creating sustainability through brands
Nitha Palakshappa, Sarah DoddsThis research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12)…
UNGC principles and SDGs: perception and business implementation
Marina Mattera, Carmen Alba Ruiz-MoralesThe purpose of this study is to analyze the perception of CSR policies and the implementation of UNGC management model in firms operating at a national and an…
Roles of strategic orientations in radical product innovation
Chih-Wei Lin, Li Keng Cheng, Lei-Yu WuBecause of relatively short product life cycles, radical product innovation has more significant influences on firms' competitive advantages in dynamic environments. Past…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Associate Professor Thomas Brashear Alejandro
Further Information
