Marketing Intelligence & Planning
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Servicescape design: balancing physical and psychological safety
Deepak S Kumar, K. Unnikrishnan Nair, Keyoor PuraniAs physical evidence, servicescapes play a crucial role in tangibilizing service value. Since value creation and consumption are inseparable in many services…
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit
Fortune Edem Amenuvor, Kobby Mensah, Atsu Nkukpornu, Henry Boateng, Frank Akasreku, Kwasi Owusu-AntwiThe study examines the effects of behavior-based and outcome-based control systems on service-sales ambidexterity, role conflict, emotional exhaustion and job performance…
Product attributes and benefits: integrated framework and research agenda
Hitesh Kalro, Mayank JoshipuraThis study aims to examine current dynamics, consolidates knowledge, elicits trends, identifies and analyses primary research streams and suggests future research on…
Channel integration in grocery retailers via mobile applications
Yung-Shen YenThis study aims to explore the impact of channel integration on usage intention through mobile applications (apps) for customers in grocery retailers. Moreover, the study…
Consumer discrimination in service recovery situations
Simoni F. Rohden, Cristiane PizzuttiDiscrimination in the marketplace has recently received increasing attention in marketing discussions, especially related to service encounters. This research explores the…
Post-purchase behaviour triggers in branded mobile shopping apps
Costinel Dobre, Anca-Maria Milovan, Gheorghe Preda, Remus NaghiThis study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps…
Did you find this review helpful?
Shabnam Azimi, Yana AndonovaThis paper provides a framework of the indicators of the quality of text in online reviews and their influence on the perceived helpfulness of reviews. First, the authors…
Explaining consumer–brand forgiveness through the lens of narcissism
Nikoletta-Theofania SiamagkaThe purpose of this paper is to investigate the impact of two types of narcissism (rivalry and admiration) on consumer–brand forgiveness (CBF) following a brand…
Permission marketing: a systematic review of 22 Years of research
Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Nimit Gupta, Rajni GroverThis study aims to systematically review the permission marketing (PM) literature by synthesising research papers in this domain.
Decoding consumers' CSR scepticism: service recovery experience perspective
Mihir Kumar Kushwah, Himanshu Shekhar SrivastavaThis study examines the impact of the brand's corporate social responsibility (CSR) on consumers' brand experience and, in turn, consumers' intention of word-of-mouth…
Creating brand love for payment apps through emotions
Sushant Kumar, Sanjeev Prashar, Arunima ShahMobile payment system (MPSs) apps are accepted as a faster, reliable and feasible substitute to conventional payment systems. However, the reception of MPS has been slower…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Associate Professor Thomas Brashear Alejandro
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