Marketing Intelligence & Planning
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The making of box-office collection: qualitative insights from Bollywood
Vijaya Patil, Hema Date, Satish Kumar, Weng Marc Lim, Naveen DonthuThis study explores the making of box-office collection using the Indian film industry, Bollywood, as a case.
Impact of political marketing strategies on the BOP voters in India
Srabanti Mukherjee, Abhinav Srivastava, Biplab Datta, Subhojit SenguptaThis article aims to examine political marketing strategies adopted by the politicians operating in base of the pyramid (BOP) areas and their impact on the BOP voters…
Personal and social norms in responsible computer acquisition
Paul H.P. Yeow, Yee Leng Lee, Yee Yen YuenThis study aimed to investigate the mediating roles of social and personal norms in the relationships between transcendent values (i.e. altruistic and biospheric) and…
Customer participation, innovative aspects of services and outcomes
Munyaradzi W. Nyadzayo, Civilai Leckie, Lester W. JohnsonThis study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation…
Dysfunctional customer behavior and commitment to service quality
Kangcheol Lee, Taeshik GongThis study examines the mediating effects of burnout on the relationship between dysfunctional customer behavior and commitment to service quality. The study also…
Does repurchase timing matter in promotional framing effect?
Bo WangAlthough the evidence exists for the effect of promotional frame on repurchase intention, it is unclear whether the timing of repurchase can moderate the effect. In this…
Matching explanations with regulatory focus
Ramakrishna Salagrama, Anna S. Mattila, Sanjeev Prashar, Sai Vijay TataThe present research examines the interaction between explanation type and regulatory focus on informational justice (IJ) and satisfaction with service recovery.
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis
Denni ArliThe purpose of this study is to show that the spread of conspiracy theories has resulted in many tragic incidents, such as January 6 Insurrection at the US Capitol…
How do e-stores grow their market share?
Martin Klepek, Daniel KvíčalaThe purpose of this paper is to identify how fashion and cosmetics e-stores compete and grow to help e-commerce managers set the corresponding marketing strategy. It…
Absolute number heuristic in discount frames
Bo WangThis study examines whether the absolute number heuristic holds for consumers' responses to higher-priced versus lower-priced products. Further, it explores whether the…
Enhancing participation intentions in online brand communities
Vikas KumarThis study conceptualizes and validates a model of participation intentions in online brand communities by including perceived brand authenticity and consumer-brand…
Comments and responses' combination: tourist destination's moderating effect
Helin Wei, Donglu Shan, Shaoying Zhu, Decheng Wu, Bei LyuTo examine the relationship between online comments, merchant replies and online sales of tourism products and focus on the moderating role of tourist destination.
Customer brand co-creation on social media: a systematic review
Quynh Hoa Le, Luc Phan Tan, Thu Hang HoangThis study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research.
How online shopping experiences shape consumer webrooming behavior
Djonata Schiessl, Jose Korelo, Helison Bertoli Alves DiasDue to increasing use of the Internet to purchase products, this article aimed to investigate how poor experiences during online purchases lead consumers to perform webrooming.
Effectiveness evaluation for the gamification of out-of-home advertising
Jiale Huo, Yahong JiangThis paper aims to propose a new method for evaluating the effect of out-of-home (OOH) gamified advertising and verify the prediction effect of the method, especially…
Rise and fall of interactions with brand communities
Saeed Arablooye Moghaddam, Mohammad Rahim EsfidaniThis paper investigates the impact of consumer relationships with brand communities on behavioral interactions on Instagram. The objective is to identify different types…
Non-dyadic human–robot interactions and online brand communities
Vitor Lima, Marco Tulio Zanini, Hélio Arthur Reis IrigarayThis research investigates and conceptualizes non-dyadic human–robot interactions (HRI).
Past, present and future of research in relationship marketing - a machine learning perspective
Kallol Das, Yogesh Mungra, Anuj Sharma, Satish KumarThis paper aims to take stock of research done in the domain of relationship marketing (RM). Additionally, this article aims to identify the potential areas of future research.
Green pride in sustainable versus premium brand decisions
Cecilia Souto Maior, Danielle Mantovani, Diego Costa Pinto, Mário Boto FerreiraEarlier research indicates that brand choices may display different identity signals, such as altruism and benevolence for green brands or high status and exclusiveness…
The effect of inoculation messages on service recovery
Ke Ma, Si QianService failure is detrimental for both enterprises and customers; therefore, it is particularly important and cost effective for service enterprises to take precautionary…
Antecedents of information sensitivity and willingness to provide
Jun Kang, Jingyi Lan, Hongyan Yan, Wen Li, Xuemei ShiThis study aims to investigate the antecedents of mobile Internet users’ perception of information sensitivity (PIS) and willingness to provide personal information (WTP)…
Marketing's take on socio-economic performance
Flávio Luiz von der Osten, Ana Maria ToaldoThe purpose of this paper is to propose that a stakeholder orientation (SO) can explain social and economic performances. It happens because the more the organisation…
What drives electric vehicles in an emerging market?
Deepak Jaiswal, Vikrant Kaushal, Arun Kumar Deshmukh, Rishi Kant, Pradeep KautishThe study aims to investigate the consumers' adoption of battery electric vehicles (BEVs) using socio-cognitive perceptions and socio-demographic moderators in an emerging…
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Yi Bu, Joy Parkinson, Park ThaichonThis study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing.
Do celebrity endorsements influence stock investment intentions?
Atul Shiva, Nilesh Arora, Bikramjit RishiCelebrity endorsement is a preferred marketing communication strategy adopted by business firms. The present study suggests theoretical underpinnings for investigating the…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Associate Professor Thomas Brashear Alejandro
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