Marketing Intelligence & Planning
Issue(s) available: 252 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 5
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- Issue 111995
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Volume 12
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Volume 11
- Issue 111993
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Volume 10
- Issue 111992
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Volume 9
Volume 8
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- Issue 11/121989
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Volume 6
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Volume 1
Recent Articles
- Ensuring customer retention: insurers’ perception of customer loyalty
- Corporate social responsibility, ambidextrous leadership, and service excellence
- Loyalty program activity: make B2B customers buy more
- Cross-cultural impact on financial companies’ online brand personality
- What drives brand supportive intentions?
- Sustainable brand image: an examination of ad–brand incongruence
- Impact of interactive eReferral on tourists behavioral intentions
- Soccer and Twitter: virtual brand community engagement practices
- Instafamous and social media influencer marketing
- Game theory modelling of retail marketing discount strategies
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Associate Professor Thomas Brashear-Alejandro