Marketing Intelligence & Planning
Issue(s) available: 251 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 4
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Volume 13
- Issue 111995
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Volume 12
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Volume 11
- Issue 111993
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Volume 10
- Issue 111992
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Volume 9
Volume 8
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- Issue 11/121989
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Volume 6
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Volume 2
Volume 1
Recent Articles
- Purchase decision of generation Y in an online environment
- Ensuring customer retention: insurers’ perception of customer loyalty
- Empathy and apology: the effectiveness of recovery strategies
- Managing same-side and cross-side innovations in two-sided platforms
- How an unequal intra-firm resources distribution affect market share
- Antecedents of consumers’ engagement with brand-related content on social media
- Service branding from the perspective of higher education administrators
- Shopping value and patronage: when satisfaction and crowding count
- Companion shopping: the influence on mall brand experiences
- Validating action and social alignment constituents of collaboration in business relationships
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Associate Professor Thomas Brashear-Alejandro