Marketing Intelligence & Planning: Volume 36 Issue 4

The role of marketing capabilities, absorptive capacity, and innovation performance

Juliana Conceição Noschang da Costa, Shirlei Miranda Camargo, Ana Maria Machado Toaldo, Simone Regina Didonet

The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities…

Reduction of tension effects on partner evaluation

Ossi Pesämaa, Peter Dahlin, Christina Öberg

The purpose of this paper is to examine how tension management as a means of achieving compromise and overcoming minor conflicts reduces the effects of the opportunism and…

WOM source characteristics and message quality: the receiver perspective

Tri D. Le, Angela R. Dobele, Linda J. Robinson

Word-of-mouth (WOM) literature has identified the roles of source and message in WOM influence, but the relationship between them is yet to be investigated. The purpose of this…

Corporate rebranding failure and brand meanings in the digital environment

Veronika Tarnovskaya, Galina Biedenbach

The purpose of this paper is to investigate the dynamic process of brand meaning creation by multiple stakeholders during corporate rebranding in the digital environment.

Teenagers’ eWOM intentions: a nature vs nurture perspective

Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar Samu

The purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial…

Stakeholder engagement in corporate reporting: towards building a strong reputation

Nivea Blackburn, Val Hooper, Russell Abratt, Judy Brown

The purpose of this paper is to explore the extent to which organisations engage with stakeholders about social and environmental issues. The authors establish where the designers…

Price and in-store promotions in an emerging market

Leandro Angotti Guissoni, Juan Machado Sanchez, Jonny Mateus Rodrigues

The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context…