Table of contents
Effect of emotional experience on symbolic consumption in Generation Y consumers
Wanrudee Tangsupwattana, Xiaobing LiuThe purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the differences in…
Impact of the antecedents of eWOM on CBBE
Charu Sijoria, Srabanti Mukherjee, Biplab DattaThe purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on consumer-based…
Understanding a better future: antecedents of market performance
Jony Oktavian Haryanto, Luiz Moutinho, Joaquin Aldas-Manzano, Ihsan HadiansahThe purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has…
Typology of social media followers: the case of luxury brands
Zahy Ramadan, Maya F. Farah, Armig DukenjianLuxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help…
Firm/product reputation and new-product recalls
Kashef Majid, Mooweon RheeThe purpose of this paper is to identify the rate of recall for new products vs established products and to explore the simultaneous impact of a firm’s reputation and a product’s…
A game-theoretic strategic mechanism to control brand counterfeiting
Hashim Zameer, Ying Wang, Humaira Yasmeen, Amirhossein Akhavan Mofrad, Rashid SaeedThe purpose of this paper is to design a game theory based model that not only provide theoretical basis to control brand counterfeiting, but it also provide a mechanism to…
Mainland Chinese cruise passengers’ perceptions of Western service
Na Li, Sheranne FairleyThe purpose of this paper is to empirically examine the service perceptions of mainland Chinese passengers on three international cruise ships.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss