Marketing Intelligence & Planning: Volume 33 Issue 3

From market-driving to market-driven: An analysis of Benetton’s strategy change and its implications for long-term performance

Raffaele Filieri

The purpose of this paper is to extend the literature on market-driven and market-driving management and analyzes the Benetton’s market orientation change from a market-driving to…

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model

Plavini Punyatoya

The purpose of this paper is to examine the effect of perceived brand environment-friendliness (PBE) on brand trust and perceived brand value and the subsequent effect on…

Consumers’ evaluation toward tobacco companies: implications for social marketing

Denni Arli, Sharyn Rundle-Thiele, Hari Lasmono

Given the well-documented outcomes of corporate social responsibility (CSR) activities, tobacco companies that exhibit CSR may be trusted and consumers may hold positive attitudes…

Internet banking acceptance in the United States and Malaysia: a cross-cultural examination

Yee Yen Yuen, Paul HP Yeow, Nena Lim

The purpose of this paper is to investigate the cultural differences in internet banking adoption between the USA and Malaysia. It aims to provide marketing recommendations based…

Antecedents to green buying behaviour: a study on consumers in an emerging economy

Arpita Khare

The purpose of this paper is to examine influence of past environmental attitudes, social and personal environmental norms, social influence, and green self-identity on Indian…

Factors affecting consumers’ green product purchase decisions

Prashant Kumar, Bhimrao M Ghodeswar

The literature on green consumer behaviour recently focuses upon the Asian markets. Though environmental consciousness in Indian consumers is observed in the literature, their…

The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country

Denni Arli, Fandy Tjiptono, Rebecca Porto

The purpose of this paper is to explore the impact of moral equity, relativism, and attitude towards digital piracy behaviour in a developing country. End-user piracy is more…

Service and service-intensive New Zealand internationalising SMEs: Managers’ perceptions of government assistance

David Crick, Val Lindsay

The purpose of this paper is to report on service and service-intensive New Zealand-based internationalising firms in respect of their managers’ perceptions towards the usefulness…

Linking internal marketing with customer outcomes

Achilleas Boukis, Kostas Kaminakis, Anastasios Siampos, Ioannis Kostopoulos

The purpose of this study is to explore how the adoption of an internal marketing (IM) programme in a retail banking setting enhances some positive employee behaviours that…

Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning

Wei Shao, Richard Gyrd Jones, Debra Grace

The purpose of this paper is to add to the growing literature addressing whether, and to what extent, brand meaning is determined by corporate and consumer-generated processes. To…

Effects of “owned by” versus “made in” for willingness to buy Australian brands

Isaac Cheah, Ian Phau

The purpose of this paper is to examine the effects of economic nationalism and consumer ethnocentrism in the form of country of origin (COO) cues specifically “Made in […]” and…

Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits

James M Loveland, Scott A Thompson, John W Lounsbury, Danilo Dantas

Increasingly, scholars and analysts are urging firms to transition from a model in which marketing is a discrete function to a diffused approach in which marketing is everyone’s…