Table of contents
A marketing paradox
Mark E. Hill, John McGinnis, Jane CromartieThe purpose of this paper is to explain and discuss a paradoxical tension in the practice of marketing and the consequent dilemmas posed for practitioners in general and planners…
“Everything and nothing”: habits of simulation in marketing
Douglas BrownlieThe purpose of this paper is to explore recent arguments about the nature of the marketing discipline, to state a point of view, and to stimulate debate.
Surf tribal behaviour: a sports marketing application
Luiz Moutinho, Pedro Dionísio, Carmo LealThe purpose of this paper is to investigate “tribal” consumption behaviour and its relationship to branding, in the particular context of the surfing community in Portugal.
Information overload: a cross‐national investigation of influence factors and effects
Claudia Klausegger, Rudolf R. Sinkovics, Huan “Joy” ZouThe purpose of this paper is to examine the nature and negative effects of the “information overload” phenomenon, exacerbated in recent years by organizational design issues and…
Characteristics of early adopters in mobile communications markets
Juha MunnukkaThe purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters;…
Linking quality improvement with patient satisfaction: a study of a health service centre
Jackie L.M. TamThe purpose of this paper is to investigate empirically the impact of improvement in service‐delivery quality on customer satisfaction and repeat patronage, in the context of…
The influence of personal character on information communication and activity effect: An examination of non‐profit cultural activities
Shwu‐Ing WuThe purpose of this paper is to explore information‐processing in response to a specific promotional information campaign in a “social marketing” setting, and to devise a target…
An investigation of the effects of environmental claims in promotional messages for clothing brands
Ian Phau, Denise OngThe purpose of this paper is to examine how consumers respond to environmental claims of three types contained in promotional messages attributed to one respected “green” brand…
A new conceptual framework for business‐consumer relationships
Demetris Vrontis, Alkis ThrassouThe purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss