Marketing Intelligence & Planning: Volume 16 Issue 6

Subject:

Table of contents

The impact of environmental education on children’s knowledge and awareness of environmental concerns

Carolyn Strong

Asserts that the consumer power of children is growing in importance, as they represent a primary market that purchases its own products and services; an influential market that…

6306

Purchasing behaviours and perceptions of environmentally harmful products

Esther P.Y. Yam‐Tang, Ricky Y.K. Chan

The green movement in newly industrialized countries often lags behind the West. While the green awareness has started to rise rapidly in some of these countries, the ability of…

5715

Memetics: a new paradigm for understanding customer behaviour and influence

Paul S. Marsden

The objective of this paper is to provide a non‐technical introduction to the science of memetics and to suggest how this new discipline may be applied to the design and…

2505

Managerial mindsets and the symbiotic relationship between sponsorship and advertising

B. Zafer Erdogan, Philip J. Kitchen

Both advertising and sponsorship are key areas of marketing communications activity, though the latter has acted as a somewhat “Cinderella” subject. In the heightened and…

5594

The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity

Dennis N. Bristow, John C. Mowen

Using the work of earlier human needs researchers as a theoretical base, the Consumer Resource Exchange Model (CREM) has been developed. The model is based upon the concept that…

Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss