Marketing Intelligence & Planning: Volume 13 Issue 7

Subject:

Table of contents

Letting horse sense loose on marketing

Martin van Mesdag

Issues a plea for the exercise and application of horse sense inplace of the increasingly sophisticated tools of modern marketers torepair some of the damage done by suppliers who…

508

Marketing planning: a computer assisted approach

Tony Proctor

Marketing planning is a key area of marketing management. Planningactivities have become extremely complex and demand systematic andeffective techniques which can help to optimize…

1687

Export practices in the UK clothing and knitwear industry

Dave Crick, Constantine S. Katsikeas

Reports on the findings from an exploratory study investigating theexport practices of UK clothing and knitwear manufacturing firms.Attempts to examine several key export…

1494

Predicting market responses with a neural network:: the case of fast moving consumer goods

Michiel C. van Wezel, Walter R.J. Baets

Market response modelling is well covered in the marketingliterature. However, much less research has been undertaken in the useof neural networks for market response modelling…

1091

Strategy formulation and divisional performance judgement in companies: an empirical analysis

R. Sirpal

Examines strategic planning process in relation to a selection ofnew projects in various divisions of multidivisional companies amongdifferent industries in Singapore. Studies and…

1212

The impact of marketing signals on strategic decision‐making ability and profitability

Paul A. Herbig, John Milewicz

Examines the power of market signalling through a marketsimulation. Finds that use of marketing signals by firms within anindustry is positively related to the profitability of…

1014
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss