Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 4 Issue 5

Motivation Research

Harry Henry

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro