Table of contents
Using Delphi to Forecast in New Technology Industries
Vincent‐Wayne MitchellPresents a case which suggests that companies innew‐technology‐based industries have a greater need for long‐termplanning than those in other industries at other stages of…
The Role of Cross‐cultural Negotiations in International Marketing
Paul A. Herbig, Hugh E. KramerExamines the relationship and importance of cross‐culturalnegotiations to successful international marketing activities. Providesexamples of differing cross‐cultural behaviour…
Public Relations – Developments
Philip J. Kitchen, Jon WhiteDescribes changes and developments taking place in public relationsin the UK. Such description is predicated on change in the externalenvironment facing business organizations…
Philosophies of Salesforce Management in the People′s Republic of China: An Ethnographic Approach
Wai‐sum SiuAs the People′s Republic of China starts to adopt certain“capitalistic” concepts in its business enterprises, itwould be interesting to learn how it borrows and adapts…
Journey to Marketing Clubland
Gordon Wills, Julian WillsThe emergence of marketing clubs has been made possible by databasetechnology. Reviews the published literature in depth and categorizesclubs from suspects to regular subscribers…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss