Table of contents
The impact of internal and external market orientation on performance in local public organisations
Ana Paula Rodrigues, José Carlos PinhoThis study aims to build on and extend the literature of market orientation by examining the impact of sub‐dimensions of both internal and external market orientation on financial…
Can after sale service generate brand equity?
Sajjad Ahmad, Muhammad Mohsin ButtThis research attempts to empirically expand the Aaker's consumer based brand equity model in hybrid business firms by incorporating after sales service as a new dimension…
Measuring sales training effectiveness at the behavior and results levels using self‐ and supervisor evaluations
Ashraf M. Attia, Earl D. HoneycuttThe purpose of this article is to improve the sales training process by gaining a deeper understanding of the first two levels – reaction and learning.
Market orientation and performance in private universities
Mostaque Ahmed Zebal, David R. GoodwinThe purpose of the study is to explore the market orientation of the private universities in Bangladesh. The study further aims to investigate the relationships between market…
Ethnic diversity in Britain: a stimulus for multicultural marketing
Rina MakgosaThe current study seeks to explore ethnic diversity in Britain by investigating the strength of ethnic identity and acculturation levels of two British ethnic minority groups …
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss