Table of contents
Relevant marketing geography: a competency‐based perspective
John D. Nicholson, Adam Lindgreen, Philip J. KitchenThe purpose of this paper is to apply the theory of relationship marketing to the previously unexplored context of organizations – from multiple sectors of society – that interact…
An empirical examination of service recovery design
Kristie K. Seawright, Kristen Bell DeTienne, M. Preston Bernhisel, Charlotte L. Hoopes LarsonThe purpose of this paper is to present results from an empirical study of various service recovery designs. When service failures occur, service recovery is the primary way a…
Model selection for direct marketing: performance criteria and validation methods
Geng Cui, Man Leung Wong, Guichang Zhang, Lin LiThe purpose of this paper is to assess the performance of competing methods and model selection, which are non‐trivial issues given the financial implications. Researchers have…
Marketing in small hotels: a qualitative study
Jane Moriarty, Rosalind Jones, Jennifer Rowley, Beata Kupiec‐TeahanThe purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing.
Exploring the differences between accountants and marketers in terms of information sharing
Tansu BarkerThe purpose of this paper is to explore the nature of information sharing, rewards and selected performance measures based on the dyadic relationship between accountants and…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss