Table Of Contents: Volume 25 Issue 1
The purpose of this paper is to present exploratory examination of the ways in which large retailers in the UK are using corporate social responsibility (CSR) as a means…
Proceeding from the widely accepted but relatively untested premise that the gathering of intelligence via market research is central to business success, this paper…
To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions.
This paper reports the findings of the latest, quantitative phase of a continuing study that explores the impact of the internet on bank‐customer relationships. The…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro