Marketing Intelligence & Planning: Volume 29 Issue 5

Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation

Isaac Cheah, Ian Phau

This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products.

Using service convenience to reduce perceived cost

Pham Ngoc Thuy

In this study, service convenience and service quality are used as proxy constructs of customer's and supplier contributions co‐create customer value. The purpose of this paper is…

Conceptualising electronic word of mouth activity: An input‐process‐output perspective

Yolanda Y.Y. Chan, E.W.T. Ngai

In light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions…

Development of a business‐to‐business critical success factors (B2B CSFs) framework for Chinese SMEs

Woon Kian Chong, Mathew Shafaghi, Boon Leing Tan

The purpose of this paper is to critically explore business‐to‐business critical success factors (B2B CSFs) for small and medium‐sized enterprises (SMEs) operating in the Chinese…

What motivates consumers to teleshopping?: The impact of TV personality and audience interaction

Rafael Currás‐Pérez, Carla Ruiz‐Mafé, Silvia Sanz‐Blas

The purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre…

Market intelligence and NPD success: a study of technology intensive companies in Finland

Matti Haverila, Nick Ashill

The purpose of this paper is to investigate how managers in technology‐intensive companies conceptualize and perceive “intelligence” variables in successful and unsuccessful new…