Table of contents
Life begins at 40?: Further thoughts on marketing′s “mid‐life crisis”
Stephen BrownMany commentators are contending that modern marketing is in thethroes of a “mid‐life crisis”. Although it is appropriatethat marketing should be facing such a crisis exactly 40…
3579
MkIS support for the marketing management process:: perceived improvements for marketing management
Jari M. Talvinen, Timo SaarinenEvaluates which information included in Marketing InformationSystems (MkIS) has been important in providing support for the marketingmanagement process. Also analyses what…
3396
Does marketing research encourage the development of frivolous products?
Vincent‐Wayne Mitchell, Rachel DaviesConsiders one of the most contentious criticisms of marketers,namely that they develop frivolous products. Discusses the definitionalissues involved in assessing the degree of…
2136
Are public sector organizations becoming customer centred?
Peter GrahamReports a systematic analysis of marketing positions advertised inthe Australian public sector between 1982 and 1991. Compares the use ofsuch positions by various component groups…
3326
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss