Table of contents
CONDUCTING FOCUS GROUPS — A GUIDE FOR FIRST‐TIME USERS
A. Caroline Tynan, Jennifer L. DraytonIt is contended that the theory and practice of qualitative research is an integral part of a comprehensive marketing course. Both postgraduate and undergraduate students of…
THE FINANCIAL MANAGEMENT OF QUALITY AS A STRATEGY
A.M. McCosh, M. WalshThe management accounting aspects of quality are focused on. The traditional approaches of production and marketing are summarised with questions, such as how these can be…
THE USE OF HOUSING TYPE AREAS IN CONSUMER SURVEYS
J.M. Bates, A. GaborThe data of a recent consumer survey for the examination of the relationship between the classification characteristics of the subjects, the type of areas of their domicile and…
GETTING CLOSER TO THE CUSTOMER
Michael J. ThomasCustomer satisfaction is the key to repeat business. Dissatisfied customers not only switch brands but spread their dissatisfaction. Managing the customer requires a strategy for…
TEAM MANAGEMENT
Rod Davies, Charles Margerison, Dick McCannEffective team management can be the difference between success and failure in business. The article describes the authors' work in various wealth‐producing organisations which…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss