Table of contents
The lessons of history
Michael J. BakerTo examine the lessons that may be learned by both academics and practitioners from a dispassionate review of the history of the marketing profession.
The effect of country‐of‐origin on foreign brand names in the Indian market
Neelam KinraTo investigate consumer attitudes in India towards local and foreign brand names, against a background of increasing prevalence of foreign brand names and stereotypes of countries…
Measuring service quality in higher education: HEdPERF versus SERVPERF
Firdaus AbdullahThis paper aims to test and compare the relative efficacy of three measuring instruments of service quality (namely Higher Education PERFormance (HEdPERF), SERVPERF and the…
Effect of gender on customer loyalty: a relationship marketing approach
Nelson Oly NdubisiThis paper aims to investigate the role of gender in the association of relationship marketing underpinnings (namely trust, commitment, communication, and conflict handling) with…
Does culture matter on the web?
Inga Burgmann, Philip J. Kitchen, Russell WilliamsInvestigating one aspect of the potential of firms to market their offerings internationally, this research seeks to explore the impact of that familiar topic – culture – on…
Internet marketing: web site navigational design issues
M.J. Taylor, D. EnglandA fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given web site…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss