Marketing Intelligence & Planning: Volume 34 Issue 3

Determinants of brand trust in high inherent risk products: The moderating role of education and working status

Neha Srivastava, Satya Dash, Amit Mookerjee

This paper seeks to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of high inherent risk product of baby care toiletries. In…

Place-based brand experience, place attachment and loyalty

Sylvia Cardinale, Bang Nguyen, TC Melewar

This research explores (1) whether the experience of a winery visit may lead to a customer’s emotional attachment to the place where the winery is located and (2) whether this can…

Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

Piyush Sharma, Ricky Y. K. Chan

This paper introduces a unified conceptual framework for deliberate counterfeit purchase behavior by combining its diverse economic, ethical and socio-psychological perspectives…

Processing of product placements and brand persuasiveness

Fanny Fong Yee Chan, Ben Lowe, Dan Petrovici

This research contributes to literature on marketing communication by exploring the roles of depth of processing and the dispositional factor, need for cognition (NFC), on…

Who is talking, who is listening? Service recovery through online customer-to-customer interactions

Yingzi Xu, Sheau Fen Crystal Yap, Kenneth F Hyde

This research investigates customer interactions in an online environment following a service failure, and explores the role of customer-to-customer (C2C) interactions in service…

Market and innovation orientation typology: Proposition and illustrations

Agneta Sundström, Zahra Ahmadi, Akmal Hyder

The purpose of this paper is to develop a typology based on the market orientation (MO) and innovation orientation (IO) of firms, and to illustrate the extent to which public…

Drivers leading firm adoption of internet banking services

Danny Pimentel Claro, Ramon Barbosa Rosa

The purpose of this paper is to identify factors influencing firm adoption of internet banking services (IBS). While previous literature has primarily focused on the individual…