Table of contents
Creating a Marketing Intelligentsia
Gordon Wills, Bev Bruce, Timmie DuncanDatabase marketing is scarcely comprehended by marketingprofessional practitioners as yet but its potential is becoming clear.It not only revolutionises the productivity of direct…
170
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss