Marketing Intelligence & Planning: Volume 40 Issue 2

Social media marketing, shoppers' store love and loyalty

Riaz Uddin Ahmed

This study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover…

Antecedents of similarity perception for store-branded lookalikes

Li Zhou

This paper aims to identify the key antecedences contributing consumer similarity perception toward store branded lookalikes (SBLs), testing to what extent each of the…

Corporate social responsibility and SME performance: a meta-analysis

Stephen Oduro, Kot David Adhal Nguar, Alessandro De Nisco, Rami Hashem E. Alharthi, Guglielmo Maccario, Lara Bruno

This study aims to draw on instrumental and ethical theories to offer a quantitative review of the extant literature on the corporate social responsibility (CSR)–small-medium…

Measuring environmental performance in business to business relationships: a bibliometric review

Umar Burki, Usama Najam, Robert Dahlstrom

This study presents a bibliometric review of environmental performance in business to business relationships research.

Consumer fear and healthy eating during COVID-19 pandemic

Patrícia de Oliveira Campos, Letícia Barbosa de Mélo, Jéssica Carvalho Veras de Souza, Poliana Nunes de Santana, Juliana Matte, Marconi Freitas da Costa

This study aims to contribute to the healthy eating literature by analyzing whether fear of coronavirus disease 2019 (COVID-19), ability to prepare food and the safety-seeking are…

Technology readiness and e-service quality – impact on purchase intention and loyalty

Doddahulugappa Goutam, Shirshendu Ganguli, B.V. Gopalakrishna

This paper aims to explore impact of technology readiness (TR) on e-service quality (ESQ) and effect of ESQ and TR on purchase intention (PI) and behavioral loyalty (BL) in the…

Reinforcing purchase behaviors through CSR and ethical practices

Khizar Hayat, Zhu Jianjun, Sharafat Ali

The study examines the relationship between consumers’ ethical sensitivity, corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has been a…

Retail tenant mix effect on shopping mall’s performance

Yishuang Xu, Chung Yim Yiu, Ka Shing Cheung

Achieving a balanced tenant mix is a long-standing discourse in the retailing and consumer marketing literature. From the perspective of marketing mix planning, the diversity of…