Table of contents - Special Issue: Educating tomorrow's marketers
Guest Editors: Ross Brennan
The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students
Jie LiuThe aim of this paper is to assess the motives, expectations and preparedness of postgraduate marketing students, and discuss possible implications for postgraduate marketing…
The uncomfortable mix of seduction and inexperience in vocational students' decision making
Helen Haywood, Mike MolesworthThis paper aims to explore the process that undergraduates go through in selecting universities and courses in the context of an increasingly marketisated higher education (HE…
The student practitioner: Developing skills through the marketing research consultancy project
Barry Ardley, Nick TaylorThe purpose of this paper is to examine the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are…
The avatar lecturer: learning and teaching in Second Life
Janet WardThis paper aims to give the educator's perspective on developing learning and teaching activities within the virtual world Second Life (SL). The purpose of the research was to…
Marketing simulation games: student and lecturer perspectives
Lynn Vos, Ross BrennanThe paper aims to contribute to the wider adoption of simulation games in marketing teaching. The purposes of the research reported here are to understand marketing students'…
Large cohort assessment: depth, interaction and manageable marking
Emma H. Wood, Stephen HendersonWhilst other researchers have emphasized the use of online discussions in support of either class based or distance learning, the purpose of this paper is to investigate how this…
The employability attributes required of new marketing graduates
Neil WellmanThe purpose of this paper is to inform the development of vocationally focused marketing curricula by identifying the employability attributes required from new and early career…
Key issues in marketing education: the marketing educators' view
Monica Gibson‐Sweet, Ross Brennan, Anne Foy, Jacqueline Lynch, Peter RudolphThe purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university‐level marketing education, and to compare…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss