Table of contents
The validity of the product life cycle in the high‐tech industry
Lisa Michelle GranthamPosits that, as the pace of change has accelerated rapidly and created unprecedented uncertainty in the markets of this decade, many companies have needed to dispense with…
Marketing accounting services: an inter‐country and ethical comparison
Nicholas C. Mangos, Neil R. Lewis, Bet H. RoffeyAnalyses studies on the marketing practices of Australian, UK and Hong Kong public accountants and reviews the standards of professional conduct in each of the countries…
Contractual aspects of cross‐cultural negotiations
Drew MartinSuggests that as the global economy becomes more entrenched and the importance of internationalization becomes self evident to US businesses, the number of contacts with foreign…
A gender blind system for promotion in the salesforce
Harry A. HarmonExplores equity theory and its implications for the promotion system in a sales organization. Argues that the increasing number of female sales representatives will encourage the…
The problems of translating fair trade principles into consumer purchase behaviour
Carolyn StrongSuggests a number of features which characterize the manifestation of fair trade consumerism. Posits, however, that there are several problems which have hindered the translation…
Achieving marketing success through Sun Tze’s Art of Warfare
Samuel K. Ho, Amy S.F. ChoiExplores Sun Tze’s Art of Warfare, a set of 2,300‐year‐old Chinese military strategies which have been found to be analogous to some contemporary business strategies on…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss